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Road Safety in Iceland: Minister's Strategy & Impactful Campaigns

Learn about Iceland's road safety strategy, initiatives by Minister Sturla Böðvarsson, awareness campaigns, and the positive impact seen through surveys and results.

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Road Safety in Iceland: Minister's Strategy & Impactful Campaigns

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  1. Road safety stragedy in Iceland Awareness campaigns Road Safety in Iceland Sturla Böðvarsson Minister of Transport

  2. Road safety stragedy in Iceland Awareness campaigns • Minister of Transport Responsible for Road Safety Since 2004 • Road Safety Included in the National Transport Plan 2005 • The Objectives: • Number of fatal accidents per 100.000 inhabitants will be among the lowest in the world • Number of fatal accidents and seriously injured will decrease of 5% every year to 2016 • Executive Committee on Road Safety with Participation of the Road Administration, Road Traffic Directorate and National Police Commissioner

  3. Road safety stragedy in Iceland Awareness campaigns • Speed Control • Fatal Accidens and Serious Accidents Most Frequent In Non-Urban Areas • Contract with The National Police Commissioner 2005 to Address the Problem • Focus on Known Dangerous Road Sections in Non-Urban Areas • Concurrent Awareness Campaigns • Good Results • New Contract in February 2006

  4. Road safety stragedy in Iceland Awareness campaigns • Example of Awareness Campaign • The Title is “Victims” • Addressed to the Feelings of the Viewer • “Behind Every Fatal Accident is A Real Person” • The Purpose is to Change Behaviour of Drivers • The Music is very Important Element of the Clip • Voted Best Campaign in Iceland 2004 in the Category “Public Health & Safety” • Awarded Gold Medal in Eurobest 2004 in Same Category

  5. Road safety stragedy in Iceland Awareness campaigns

  6. Road safety stragedy in Iceland Awareness campaigns • Gallup Survey on Awareness and Effectiveness of the Campaign • 66,8% rates the campaign between 8-10. 2nd highest rate in Gallup’s History in Iceland for Commercial Campaigns • 85,5% Understood the Message from the Campaign • 38,4% Believe That the Campaign Will Change Their Driving • 27,1 Believe it Will Have No Effect on Their Driving

  7. Road safety stragedy in Iceland Awareness campaigns • Road Safety in Iceland Has Improved

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