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Innovative Fitness App Marketing Plan by Sarah White

This marketing plan outlines the market summary, product definition, competition analysis, positioning strategy, communication plans, public relations strategies, advertising approach, success metrics, and schedule for launching an innovative fitness app. The plan delves into past and current market trends, defines the app's features, analyzes competitors, highlights the app's unique selling points, and details the communication and advertising channels to be utilized. It also includes measurable goals and a timeline for executing the marketing strategies.

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Innovative Fitness App Marketing Plan by Sarah White

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Presentation Transcript

  1. [Product or Service Name]Marketing Plan [Your Name]

  2. Market Summary • Describe market past and present. • Outline future market. • Review information about business environment, market shifts, or major companies in the field that give indications of opportunities for your company.

  3. Product Definition • Describe your product or service being marketed

  4. Competition • Summarize the competition. • Outline your company’s competitive advantage.

  5. Positioning • Outline the position of your product or service relative to competition. • State advantages and disadvantages of your product or service.

  6. Communication Strategies • Describe how you will communicate your product. • Outline the demographics of potential clients.

  7. Public Relations • Create a strategy for making the public aware of your products or services. • Develop a method for your company to contribute to your community.

  8. Advertising • Describe how you will advertise. • List where you will advertise. • Provide information about timing.

  9. Success Metrics • List first-year measurable goals. • List longer-range measurable goals. • Describe requirements for success.

  10. Schedule • Provide timeline of accomplishment of marketing plan. • Indicate time-critical steps.

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