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Pragmatic Marketing Framework ™ - PowerPoint PPT Presentation


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Pragmatic Marketing Framework ™. Business Plan. Positioning. Marketing Plan. A market-driven model for managing and marketing technology products. Market Problems. Market Definition. Pricing. Buying Process. Customer Acquisition. Win/Loss Analysis. Distribution Strategy.

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Pragmatic Marketing Framework ™


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    1. Pragmatic Marketing Framework™ BusinessPlan Positioning MarketingPlan A market-driven model for managing and marketing technology products Market Problems Market Definition Pricing BuyingProcess Customer Acquisition Win/Loss Analysis Distribution Strategy Buy, Build or Partner Buyer Personas Customer Retention Distinctive Competence Product Portfolio Product Profitability UserPersonas Program Effectiveness Strategic Strategic Tactical Tactical Market Market Strategy Strategy Business Business Planning Planning Programs Programs Readiness Readiness Support Support Competitive Landscape Product Roadmap Innovation Requirements LaunchPlan SalesProcess Presentations & Demos Technology Assessment UseScenarios Thought Leadership Collateral “Special”Calls Status Dashboard Lead Generation SalesTools EventSupport Referrals & References Channel Training ChannelSupport © 1993-2012 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.