Social Media Marketing Mix

1. Social Media Marketing Mix Presented By- Ishwadeep Sethi- BA 0916

2. Social media marketing • “Social media marketing is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks”. • Describes use of social networking sites, online communities, blogs,etc for marketing, branding, sales, public relations and customer service. • Common social media marketing tools include Twitter,Facebook, Wikipedia, Orkut andYoutube.

3. The Five Pillars of Social Media Marketing • Identity-based Interaction • Declaration of your value, who you are, and where you can be found. • Can be done using About Us pages on your blog or website, your MySpace profile ,etc • Association-based Interaction  • Your customers’ opportunity to associate themselves with you  •  This can be accomplished through things like becoming “Friends” on MySpace,etc.

4. User-initiated Conversation • Your users opportunity to create their own declarations or questions, and your opportunity to respond. • Examples are forums and groups sites like Google Groups, Yahoo! Groups . • Provider-initiated Conversation • Your chance to find out what your customers think, feel about your product. • Example is Current TV.

5. In-Person Interaction •  The pinnacle form of interaction with your customers. • There are several sites like Meetup, Upcoming ,Evite, etc. that can help in finding local events or coordinating own events.

7. People Platform

8. Promotion Participation

9. Conclusion • It the latest tool with the marketers to capitalize on the exposure of today`s consumer to the internet. • It’s complicated for two reasons: • No one has created a structure to work from. • There’s so much overlap in functionality of different sites, that it can be quite confusing as to what a site’s purpose is.

10. Thank You