By Michael R. Solomon. Chapter 5 The Self. Consumer Behavior Buying, Having, and Being Sixth Edition. Opening Vignette: Lisa. What depresses Lisa about the magazine models? Lisa feels that women don’t look like models in “real life.” Do you agree?
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b) Positivity or negativity—such as self-esteem.
c) Intensity, stability over time, and accuracy—the degree to which one’s self-assessment corresponds to reality
In this advertisement, it is insinuated that this model’s physique was achieved partially through drinking milk.
Is her physique really ideal?