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"How to get your news and stories into print, on air and into cyberspace at no cost". Stefan Drew Aka The Marketing Magician . The media needs you. The media have less time to source and write stories Advertising has been cut .. Therefore there are fewer staff and smaller papers

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how to get your news and stories into print on air and into cyberspace at no cost

"How to get your news and stories into print, on air and into cyberspace at no cost"

Stefan Drew

Aka The Marketing Magician

the media needs you
The media needs you

The media have less time to source and write stories

  • Advertising has been cut .. Therefore there are fewer staff and smaller papers
  • There is intense competition from free online newspapers, blogs etc.

So you can fill the gap

slide3

How?

Here are a few examples of what I do … in a few minutes I’m only giving you a flavour

The main thing to remember is that all these ideas can apply to YOUR business.

media releases
Media Releases
  • 5 W & 1H
  • Who, what, why, where, when & how.
  • Good short descriptive headline
  • Intro para of 5W and 1H
  • Expansion para
  • Quotes
  • Ends
  • Notes to editors
  • Pictures
send your media release to
Send your media release to
  • Newspapers
  • Magazines – general interest and trade/specific
  • Radio
  • TV
  • Freelance journalists
  • Websites
newspaper magazine articles features
Newspaper & Magazine Articles & Features

Some examples from over 20 years of getting stories in the worldwide media

online articles features
Online Articles & Features
  • Write them .. Send them
radio
Radio

Topics include

  • Woolworths
  • Cigarette pack advertising
  • Does advertising work?
  • Interactive advertising
  • Impact of Olympics on business
  • Etc. … hundreds of topics over the last 25 years
slide12

Radio 4

  • BBC local stations
  • BBC World Services - >70 countries
  • ABC
  • From UK, Portuguese palaces and Italian beaches
websites and blogs
Websites and blogs
  • Experian
  • ThomsonLocal
  • Equifax
  • And hundreds of other websites
  • Your own
  • Guest blogging
newsjacking
Newsjacking
  • London Met Uni and the Visa Scandal
  • Newsjacking = Coverage in numerous papers and on websites
slide18

Stefan Drew01926 632794www.StefanDrew.comRequest your Top Five Marketing Tips and get regular free advice & information on How to market your business