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MG Orender

MG Orender. Honorary President, PGA of America. Corporate Golf & Leagues. Executive Summary. 74% of Play Golf America facilities offer player development leagues/outings/events Combined, Play Golf America host sites reached estimated 4.9 million through organized play programs

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MG Orender

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  1. MG Orender Honorary President, PGA of America

  2. Corporate Golf & Leagues

  3. Executive Summary • 74% of Play Golf America facilities offer player development leagues/outings/events • Combined, Play Golf America host sites reached estimated 4.9 million through organized play programs • Created Play Golf America League tool kit to provide facilities with a variety of ideas/formats • www.playgolfamerica.com used to host league and corporate golf programs • EWGA serves as successful modelfor both leagues and corporate golf

  4. Target Groups • Avid / Core Golfers • Appointment golf, commitment • Competitive • Complete golf experience: 9 or 18 holes • New / Occasional Golfers • Flexible • Social and casual • Unique formats of 9 or fewer holes of golf

  5. Best Practice League Ideas “Stress Free” Beginner League • Offered as transition from lesson tee to golf course • Generated 10,000 rounds and $100,000 over 6 years Monday Senior League • Targeted local Senior Centers • Grew from an average of 12 to 100senior golfers each Monday

  6. www.playgolfamerica.com Leagues EWGA - Augusta Chapter • 63 Events posted (52 Leagues/Scrambles) • 354 Registrants Glen Eagle Golf Course • Posted 48 events on www.playgolfamerica.com • Highlight: “Thursday Night Blind Draw” league • Averaged 34 registrants Los Lagos Golf Course – “Graduates & Guests” • 2 Years of First Swing Grads – 162 in Database • Averaging 13.5 Players

  7. EWGA • Dedicated to teach women to learn, play and enjoy golf for business and life • 32 EWGA Chapters posted 390 different events on www.playgolfamerica.com in 2005 • Pilot EWGA Link Up 2 Golf program conducted by 21 chapters and their host sites • EWGA members have a significant impact on golf spending an average of $3,541 on golf during the year or $577,000 per chapter

  8. Corporate Golf Attributes • Traditional  Outings, leagues • New  Employee learn to golf efforts 2005 Programs • Club Car Model • US Bank – Link Up 2 Golf

  9. Northern Ohio Section PGA “Introduction to Corporate Golf” • Initiated winter of 2004-2005 • Promoted through local radio and newspapers • 4 Hour Programs brought to corporations • Orientations to golf • Corporate Golf Outings • Golf’s Life & Business Skills • Marketed to executives / HR • Corporate Outings • Leagues

  10. Future • Promote Play Golf America Leagues • Create a “Corporate Golf” Program Tool Kit • Expand use of landing pages for corporations • Best Practices for Corporate Golf

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