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MG Transportation

MG Transportation. Miguel Caez and Giovanni Deoleo 11 th Grade Age : 16. Mission Statement. Mission Statement MG Transportation will provide transportation to children that do not have a ride after school. Opportunity

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MG Transportation

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  1. MG Transportation Miguel Caez and Giovanni Deoleo 11th Grade Age :16

  2. Mission Statement • Mission Statement • MG Transportation will provide transportation to children that do not have a ride after school. • Opportunity • With our company your children will have a safe and reliable way home.

  3. Business Profile • Type of Business • Service • Transportation service for Hartford schools • Legal Structure • We are LLP (Limited liability partnership) • We chose this legal structure because we do not want to be responsible for any injuries our customers come across.

  4. Qualifications • We arequalified to run this business because:    We have safe driving records We are licensed drivers We are reliable

  5. Market Analysis Total Population 4,600 Target Market 3,100 Potential Market 2,232

  6. Target Market Segment • Demographics • Kids 13-18 males and females. • Geographic's • Hartford , CT • Psychographics The only thing our target market has to do is to take up a after school program such as a sport or club. • Buying Patterns Cash / Checks every 2 weeks.

  7. Competitive Advantage Taxi City Bus MG Transportation Factors Price Expensive Affordable Affordable Quality of Product/Service Good Good Excellent Location Nationwide Connecticut Nationwide Reputation/Brands Good Good Good Unique Factors/ Knowledge Good Good Good

  8. Marketing Mix Sports medical Sciences Academy and Bulkeley high schools. TV Commercials. Pop up adds on the internet High school students ages 13-19 Transportation $5 a day /$25 a week.

  9. Promotional Mix Promotional Expense Monthly Amount Advertising $20 Posters, Websites Publicity $0.00 Word of mouth Personal Selling $240.00 2 day trial transportation Sales Promotion $0.00 None $5.00 Other Posters in school advertising our business Total Monthly Promotional Expense $265.00

  10. Cost of Materials/Labor 24 students transported to East Hartford/Manchester after school 5 times a week ( 2 vans ) Description of One Unit of Sale:

  11. Economics of One Unit 24 students transported to East Hartford/Manchester after school 5 times a week (2 vans) Description of One Unit of Sale:

  12. Average Monthly Fixed Expenses

  13. Time-Management PlanSchedule for a Typical Week Total Hours in a Week = 168

  14. Monthly Sales ProjectionsFirst Year Total Units Sold 240

  15. Monthly Break-Even Units Monthly Fixed Expenses = Monthly Break-Even Units Contribution Margin per Unit 606.66 = 2 315.00 In an average month, the company will begin to make a profit after selling units. 240

  16. Projected Yearly Income StatementFirst Year

  17. Start-Up Investment 1000 2,000 Total Start-Up Investment $6,060

  18. ROS & ROI 117,243.39 144,000.00 X 100 = $0.81 117,243.39 6,060.00 X 100 = $19.34

  19. Financing Strategy Total Start-Up Investment $6,060.00

  20. Business Responsibility& Philanthropy • Business Responsibility • We will incorporate this into our business by putting it on our van. • Philanthropy • We are going to give 3% of our net profit to the RADAR organization which helps disabled children.

  21. Business & Personal Goals Business Personal • Get the business up and running. • Graduate from SMSA with good grades and go to a good college. • Earn all my credits and go to a good college. Short-Term • Have people choose our transportation services. • Not only have people talking about our business but also other companies. • Get a good job that pays me enough money to support my family and I. • Earn my masters degree for criminal justice. Long-Term

  22. Take a spin with us Thank you for your consideration MG Transportation

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