What is Google Analytics 4

1. www.epicbizseowebs.com.au info@epicbizseowebs.com.au 1300 787 968 What is Google Analytics 4? Google Analytics is one of the most popular tools used by businesses to track web traffic and monitor marketing channels. It is also valuable for measuring key KPIs, such as sales or app installations. Two major storms are affecting the industry now: a move toward single-page and mobile apps, and an increase in user privacy demands. GA4 is designed to help marketers continue working in these storms, with changes that focus on cross- platform analytics, privacy-first tracking, and machine learning technology. It is a cross-platform analytics tool Google Analytics is a free tool that allows you to track traffic, conversions, and user behaviour across your website. It is one of the world's most popular website analysis tools, and it helps you gauge how well your website performs. In October 2020, Google announced the launch of a new version of its popular analytics platform, GA4. The upgrade offers several key outcomes for marketers and agencies, including cross-platform tracking, more control over data, and predictive insights using machine learning technology. Google Analytics 4 also comes with several features that are designed to prioritize user privacy, including cookie consent options and automatic IP anonymization. This is a huge improvement for businesses that may be impacted by new online privacy laws such as the GDPR and CCPA. It is a privacy-centric analytics tool Google Analytics 4 is the latest version of the popular web data analysis tool that Google released in 2019. It focuses on customer privacy and comes with new

2. features designed to help marketers and business owners comply with the ever- changing rules of data privacy laws. GA4 is a cross-platform analytics tool that helps you track and measure the traffic and engagement of your site. It also provides a platform for you to surface helpful insights using Google’s machine-learning technology. As a result, implementing data privacy-first analytics has become more challenging than ever before. Google Analytics 4 is one of the most advanced options on the market and is designed to help marketers comply with the latest privacy regulations such as GDPR and CCPA. It is a machine-learning analytics tool The new Google Analytics 4 is a machine learning analytics tool that allows ecommerce business owners to gain valuable insights into customer behaviour and generate more effective marketing campaigns. It also helps to optimize product offerings and increase sales revenue. The tool uses AI and machine learning algorithms to analyse large datasets and uncover meaningful trends and correlations. It also provides ML-generated insights that can help marketers and ecommerce business owners identify product sales trends, detect seasonal shopping patterns, and more. It also enables marketers to track and measure in-app actions that matter, such as page scrolls or video play, without requiring code. Expanded codeless event tracking also makes it easier to collect data that meets new privacy regulations, such as GDPR and CCPA. It is a data architecture change Google Analytics 4 (GA4) is one of the most significant data architecture changes since the arrival of Google Analytics. It exposes millions of marketers to a new measurement model called 'event-based' and throws many old metrics overboard. It also implements a consent management platform (CMP) implementation, where an indication of consent is made available to users before data is gathered. This can be done through a cookie that is placed on the device or through a JavaScript object that is included in the web page. Using these permission indicators, GA4 will only fire the tags for users who give explicit consent to tracking.