Celebrity Diplomacy. Professor Mark Wheeler. Celebrity Diplomacy. This presentation will consider three concerns: The transformation in celebrity performance in transnational/international political engagement.
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They affect a new type of agency in international politics through the Bonoization of diplomacy as political branding has been incorporated into networking skills.
This is reflective of celebrity activists ‘soft power potential’ so that campaigns benefit from the politics of attraction in an era of fluid politics, changing power relations, new structural arrangements and the commercial dictates of the media and social media.
This does not mean that there should be an uncritical embracement of such activities but more instrumental claims should be treated with circumspection to analyse that effective implications of the celebrity diplomacy.