the partnership to promote healthy eating active living inc l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
The Partnership to Promote Healthy Eating & Active Living, Inc. PowerPoint Presentation
Download Presentation
The Partnership to Promote Healthy Eating & Active Living, Inc.

Loading in 2 Seconds...

play fullscreen
1 / 21

The Partnership to Promote Healthy Eating & Active Living, Inc. - PowerPoint PPT Presentation


  • 357 Views
  • Uploaded on

The Partnership to Promote Healthy Eating & Active Living, Inc. Mission: To promote healthy nutrition and physical activity lifestyle behaviors through a public/private multi-disciplinary partnership grounded on consumer understanding History of the Partnership

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'The Partnership to Promote Healthy Eating & Active Living, Inc.' - emily


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
the partnership to promote healthy eating active living inc
The Partnership to Promote Healthy Eating & Active Living, Inc.

Mission:To promote healthy nutrition and physical activity lifestyle behaviors through a public/private multi-disciplinary partnership grounded on consumer understanding

history of the partnership
History of the Partnership
  • Could a public/private partnership be a catalystfor promoting healthy lifestyles?
  • Could multiple disciplines develop aframeworkto guide innovative approaches by this partnership and others?
  • Could the focus be on consumers?
slide4

Secondary leverage points

Primary leverage points

Behavioral settings

Lifestyle

Enablers of choice

Framework for determinants

of physical activity and

eating behavior

transportation system

architecture

& building codes

food industry

Social

political advocacy/

lobbying

exercise,

physical activity

& sports industry

Cultural

Psycho-biological

Core

local government

food stores

recreation industry

developers

family

property owners

food stores

health club

health care industry

restaurants and food outlets

home

workplace

community activity providers

social

trends

education

system

recreation facilities

seasonality

restaurants

convenience

entertainment industry

non-government organizations

social roles

religious, community

and non-government organizations

habits

accessibility

life stage

nonprofit providers

labor-saving device industry

self identities

ethnic

identities

L i f e s t y l e

situation or context –

physical and social

parks, recreation centers,

senior centers

pleasure

interpersonal

relationships

hierarchy

of needs

beliefs

community

source of

information

information industry

genetics

vehicle of transport

values

physiology

educational

attainment

shopping mall

cost

government

shopping malls

life experience

health care

providers

socioeconomic

status

time

neighborhood

safety

school board,

districts

knowledge

day care

local school

employer

April 20, 2000

lessens learned from previous social change movements
Lessens learned from previous social change movements
  • Tobacco control
  • Auto restraint devices: seatbelts, child car seats
  • Recycling
  • Breastfeeding
  • International efforts in nutrition, physical activity, obesity control
economics the politics of self interest
Economics: The politics of self-interest
  • Detailed cost-benefit analyses
  • Economic incentives/disincentives
  • Economics of technology
  • Funding to develop solutions
an economic analysis of eating and physical activity behaviors
An Economic Analysis of Eating and Physical Activity Behaviors:

Exploring effective strategies to combat obesity

  • Convened meeting in April 2003
  • 125 experts in economics, public health, nutrition, physical activity, community design and other disciplines
  • Developed an economic framework for consumer choices re: eating and physical activity
  • Began exploring approaches to changing behavior through leveraging economics
  • Will be published in American Journal of Preventive Medicine in Fall
measuring aom success roi
Measuring AOM Success: ROI
  • New AOM members, affiliates, delivery partners, sponsors
  • Reach and penetration of message
  • Changing attitudes
  • Breadth of participation among community partners
  • Indicators of supportive environment
  • Changing eating and activity behaviors
  • Changing health and quality of life indicators
we are unique
We are unique
  • We are a true multi-disciplinary partnership, bringing together the public and private sectors
  • We complement other initiatives with an integrated framework others can use to make an impact on dietary and physical activity behavior
  • We have a clear plan of action that complements other obesity and healthy lifestyle initiatives
  • We focus on understanding the consumer
what is america on the move
What is America On the Move?
  • A national initiative helping people of all ages increase lifestyle activity and eat more healthfully by making small changes adding up to big differences
  • A fun, easy approach to stop yearly weight gain, that easily integrates into our busy lives
  • A nationwide network of grassroots affiliates creating and sustaining community change with programs, events, and policy changes
  • A public-private effort bringing programs to the community - schools, worksites, faith-based groups, legislators, etc.
  • Tested programs with proven results

SIMPLE • FUN • FLEXIBLE • EFFECTIVE

slide11

Small Changes = BIG Results

We can stop

the average American’s

weight gain

of one to three pounds per year

and halt the spread of obesity

how aom engages americans
How AOM Engages Americans

National Public/Private

Website/1-800# Affiliates Delivery Partners Partnerships

America On the Move Programs

The Consumer

aom affiliate network 2004
AOM Affiliate Network : 2004

California, Santa Barbara County 

Colorado

District of Columbia

Florida

Georgia

Idaho

Indiana

Kansas

Louisiana

Massachusetts

Michigan

New Mexico

Nebraska

New York

New York, Saratoga County 

Ohio

Tennessee

Texas

Virginia

West Virginia

 Affiliate geographic reach is limited to county

affiliate spotlight tennessee on the move tom
Affiliate Spotlight: Tennessee On the Move (TOM)
  • Legislative Involvement: Congressman Zach Wamp secured $500,000 appropriations and attended several TOM events across state
  • Media Outreach and Events: Partnered with Healthy Memphis for a major public health campaign. Over 1,000 people participated in kick off event hosted by Dave Price, CBS’ Early Show Weatherman. The Early Show also ran coverage of event.
  • Education: PSAs ran during televised University of Tennessee (UT) football games
  • Programs at worksites: Entire UT system implemented TOM as a worksite program and subsidized the purchase of stepcounters for employees
  • Programs for children: TOM is working with the Girl Scouts to develop a TOM-specific badge promoting healthy living
aom national delivery partners
AOM National Delivery Partners

Like-minded nonprofits broaden AOM’s reach:

  • Bring AOM programs to life in local communities across the nation.
  • Collaborate with AOM to activate customized programs

- Academy of Family Physician’s (AAFP)

- American Diabetes Association(ADA)

- American College of Sports Medicine (ACSM)

- National Coalition for Promoting Physical Activity (NCPPA)

- National Council of La Raza (NCLR) – in development

- National Urban League (NUL) – in development

aom programs 2004
AOM Programs 2004

Worksites/Organizations

  • Companies include: PepsiCo, Mayo, Guidant Corporation, Cargill

Health Professionals

  • AOM “Kit” to reach patients through Physicians and other Health Care professionals
  • Working with American Academy of Family Physicians (AAFP) to implement AOM for physician office staff

Schools

  • Lesson plans teaching elementary and middle school children energy balance concepts

Walking Groups

  • Families and self-initiated neighborhood walking clubs
aom reaches consumers with its sponsors
AOM Reaches Consumers with its Sponsors

Examples of Sponsors creating consumer-reaching programs together with AOM:

  • Colorado On the Move is promoted through statewide Nick N Willy’s Pizza chain (sign up for AOM in store, educational materials, stepcounter incentive with purchase of healthy pizza toppings
  • AOM is integrated into PepsiCo’s 2005 national launch of SmartSpot products (i.e., FSCIs, in-store promotions and take-one materials, presence at Affiliate events)
  • AOM registration is part of Quaker Oats Quakes walking promotion (pedometer give-aways, 6 walking destination grand prizes with AOM registration, inclusion of AOM small change messages on package)
aom long term vision
AOM Long Term Vision
  • Teach children and adults Energy Balance skills and provide tools needed to manage their weight in the current environment
  • Create and implement tangible, culturally relevant solutions and products for all populations, groups and individuals
  • Drive scientific research around small changes that add up to big differences
  • Incorporate and recognize private and public sector efforts addressing overweight and obesity
  • Create sustainable community efforts that support individual changes
contact information
Contact Information:

Laura Simonds, M.S., M.Ed.

Executive Director

The Partnership to Promote Healthy Eating & Active Living, Inc.

617-367-6886 laura@americaonthemove.org