Organization and technology interventions to improve safe and eco driving

1. Organization and technology interventions to improve safe and eco driving P. D. Davis & I. S. Poonaji

2. Contents

3. Goal: To Become Industry Leader in Workplace Safety & Health Global Safe Driving Program & Committee Creating Shared Value Responsible Behaviour Safe Driving Efficient Use Of Fuel Care for the Environment Global Benchmarking Platform & Forum Global Emphasis -Technology & Metrics Safety KPI Alignment Best Practice Sharing Related to injury & vehicle collision prevention Risk Assessment Priority Nestle Global Safety Over-view

4. Nestlé USA Private Fleet Network Dekalb, Ill. Streetsboro, Oh. Allentown, Pa. Mira Loma,– Calif. 27 McDonough, Ga. • 15 million US miles • 48 thousand loads • 1.7 billion pounds • Company & Owner Oprs • 317mi Average length of Haul

5. Strong Localized Networks Safety, Health & Environment Functions Priority Focus & Balance – “Sky can be the Limit” Safety, Family, General Public, Consumers, Risk Mgmt, Business & Regulatory Requirements, Environmental Impacts Maximize Potential Country Specific Programs Defensive & Eco Driver training to maximize performance Internal Audits – Corporate Safety, Logistics & Zurich Developing Self Audit program Individual “Risk Indexing” Progress & Successes Monitored & “Published” Multi-Faceted & layered Recognition Programs Pro-Active Culture of Risk Identification & Prevention Best In Class & Industry Culture Safety Culture & Risk Mgmt. – “The Human Element”

6. Multi-Layered Support Network World Head Quarters Corporate & Logistics Safety - USA Private Fleet Field Operations Driver Level Regulatory Compliance Embedded Virtual Risk Safety Training ECO Driving Module – Jan 09 Technology, Data Metric’s Mgmt can/does Impact Performance & Driving Behaviour Equipment Specifications Aero-Dynamics & Ergonomics Focus Smart way Blue Print Driver is Key Element to Success Safety, Fuel Efficiency & Environmental Impact Performance & Metrics Technology, KPI’s & Driver Behavioural Impacts & Results

7. Fleet Safety & Efficiency Performance MPG Trend Engine Idle % Trend Accident Frequency OSHA

8. Nestle USA Private Fleet MPG Trend 2008

9. Trucking Industry Standard 2008 Turnover Rate: 124%

10. Using Technology to change driver behavior • Primary Safety - avoiding the incident • Poor Driving Behaviour has an impact, an important economical part • Intervention: significant change in driver behaviour that clearly implies safer driving • Use of innovative solutions - Telematics

11. Changing behaviour • 3 step process • Turning an unconscious, risky habit into a conscious, self-directed, risky behaviour. • Changing a conscious, self-directed, risky behaviour into a conscious, safe, self-directed behaviour. • Changing a conscious, safe, self-directed behaviour into an unconscious safe habit

12. Poland Telematic Project Aims • The project aimed to examine whether new technological advances in Telematics are actually able to change driver behaviour for improving driving safety and environment KPI’s.

13. ! Poland Telematic – some key results FUEL ECONOMY L/100KM SWEET SPOT DISTANCE (%) HARSH BREAKING May 08; 21.8 l per 100 KM Sept 08: 18.8l per 100 KM May 08; Average 39,1% Sept 08: Average 87,9% May 08; Average 5 Sept 08: Average 2 - 14% + 125% - 60%

14. Conclusion Facts • Reduction in fuel costs • Reduction in emissions • Safer and more intelligent driving • Operational efficiency • Recognise need for constant monitoring + sustained training • Behaviour Change Assumptions • Lower vehicle servicing costs • Longer vehicle-life expectancy • Improved overall driving standards • Improved vehicle security • Reduction in risk of accidents / insurance claims