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The White House

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  1. The White House President Barrack Obama

  2. “President Obama is committed to creating the most open and accessible administration in American history”

  3. Rating Criteria Clarity of information Overall image and outlook Rating of 0 means failed to accomplish task Rating of 0.5 means somewhat satisfies requirement Rating of 1 means successfully completes task Overall rating out of 10

  4. Personality and Policy • Excellent balance between professionalism and political maturity and a certain ability to engage citizens young and old in politics, community, national and international initiatives. • Front page shows a picture of Obama looking off into the distance: envisioning change • Roadmap to recovery Recovery Act • Quick link to list of issues • Rating: 1/1

  5. Branding, Look and Feel • Courage, change and vision. • Website demonstrates a new fresh “peoples” administration • Organization – consistent in branding, • The site is organized by 7 categories • General look is royal, mature, professional, clean and sophisticated • Photo Gallery shows that the website is interactive • Rating: 1/1

  6. Opportunity for citizen engagement • Help for Haiti: What can you do? • The blog • Email Subscriptions • White House internships • Publish all non-emergency legislation for 5 days for public review before being signed • Contact information of the president is posted for citizens to call and write • Rating: 0.5/1

  7. Social Networking • Has a variety of networking connections on the first page itself • LinkedIn, Facebook, Twitter, MySpace and Flickr • Helps people stay connected to the latest news from the Whitehouse • Also has an updated blog (about 10 categories) • Rating: 1/1

  8. Language use • Spanish subtitle option in videos • However, the videos did not have Spanish audio • all publications, social articles and releases are easy to understand, relevant and well organized. • Not all videos allow for Spanish subtitle • The website is available and fully translated in Spanish • Rating: 0.5/1

  9. Provision for disabilities • Images on the site contain “alt tags” which aid users by using a screen reader (which is for the visually impaired or the learning disabled) • However, the site links to outside sites that lack accessibility commitments (ie. YouTube) • Allows people to comment on the accessibility of their website • Rating: 1/1

  10. Privacy Policy • The policy explained on this site is more extensive than other sites and this is understandable due to the important nature of the website • Children’s online privacy protection act • physical, electric and procedural safeguards • Protects personal information • May use compilations of comments for statistical purposes • Rating: 1/1

  11. Overall Rating • Crisp and Clear • Many opportunities for citizen engagement • Visual aids to make your visit more exciting • Captures attention of audience • Consistent • Email updates allow for a more personal experience • No discussion board for people to share views • 9/10