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Red Meats Prospects Conference

Red Meats Prospects Conference. ‘Progress Through Partnership’. Hard to Stomach The consumer perspective on rising food costs. Aodhan O’Donnell Director of Policy and Education. Cost of food. 9 in 10 NI consumers worried about the cost of food

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Red Meats Prospects Conference

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  1. Red Meats Prospects Conference ‘Progress Through Partnership’

  2. Hard to Stomach The consumer perspective on rising food costs Aodhan O’Donnell Director of Policy and Education

  3. Cost of food • 9 in 10 NI consumers worried about the • cost of food • 96 per cent of households noticed an increase in food prices • 82 per cent of consumers have changed the way they shop, cook and eat Source: Hard to Stomach, Consumer Council, January 2013 www.consumercouncil.org.uk

  4. Shopping behaviour Making less impulse buys Buying less in general Meal planning to avoid waste Shopping around more Downshifting brands Spend more time working out best deal 34% 29% 28% 25% 24% 23% www.consumercouncil.org.uk

  5. “Bought burgers instead of roast meat.” Female 61-70 Omagh “I have always liked to buy fresh and cook my kids a balanced diet...but I find myself now buying processed chicken which I have to say is pretty nasty.” Male 30-40 Lisburn “Vegetables and fruit are so expensive it’s hard to feed a family of five for a week trying to give each 5 a day. It just doesn’t happen in our house” Female, 41-50 Rostrevor “You are under so much pressure to feed kids healthy varied diets but it is increasingly difficult to do so.” Female, 41-50 Belfast www.consumercouncil.org.uk

  6. Offers tended not to be more unhealthy than non-offers, except for sugar levels; Discounts on single items were more skewed towards unhealthy items; Multi-buys were more skewed towards healthier items; and BOGOF deals were more skewed towards products with red traffic light labelling. Almost 40 per cent of all supermarket spending is on offers, with more than half of this spent on multi-buy deals such as BOGOFs and “3 for 2”. Supermarket check-out Source: The Lure of Supermarket Special Offers: A Healthy Choice for Shoppers? Professor Paul Dobson, University of East Anglia, 29 November 2011 www.consumercouncil.org.uk

  7. Special Offers • 45 per cent look out for special offers • Only 3 in 10 consumers say special offers keep cost of their shopping down • Leads to waste • Consumers prefer: • Basics / Essentials • Single item discounts www.consumercouncil.org.uk

  8. Buy local “I would like to see maximum locally produced/manufactured produce which should keep cost down.”Female 61-70 Comber “I want to support local independent retailers and buy locally sourced food but they are a lot more expensive.” Female 30-40 Dungannon www.consumercouncil.org.uk

  9. Behind the logo www.consumercouncil.org.uk

  10. Consumer perceptions 1 Local farmers Local butchers Local producers Local/independent retailers Supermarkets 1 2 3  www.consumercouncil.org.uk

  11. Attitudes to food retailers Are supermarkets and food retailers doing all they can to only charge a fair price? www.consumercouncil.org.uk

  12. Silver linings? www.consumercouncil.org.uk

  13. Recommendations www.consumercouncil.org.uk

  14. Red Meats Prospects Conference ‘Progress Through Partnership’

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