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Understanding Color Psychology and Market Strategies in Fashion

Explore the fascinating connection between color and marketing strategies within the fashion industry. This guide delves into the significance of primary and secondary colors, the impacts of color on perceptions such as size and emotion, and how brands utilize these concepts to influence consumer behavior. Learn about essential marketing principles, including market segmentation and the marketing mix, while discovering the iconic personalities that shaped fashion history, such as Elvis Presley and Marilyn Monroe.

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Understanding Color Psychology and Market Strategies in Fashion

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  1. Color me beautiful “Market” Madness Media Mix Round & Round Fashion Icons 1 pt 1 pt 1 pt 1 pt 1 pt 2 pt 2 pt 2 pt 2 pt 2 pt 3 pt 3 pt 3 pt 3 pt 3 pt 4 pt 4 pt 4 pt 4 pt 4 pt 5 pt 5 pt 5 pt 5 pt 5 pt

  2. A tint of red

  3. What is pink?

  4. The secondary colors

  5. What are orange, green and purple?

  6. The complement of blue

  7. What is orange?

  8. The missing color in this triadic color scheme: red, yellow and____

  9. What is blue?

  10. The color that will make you look larger: blue, green, yellow, purple

  11. What is yellow?

  12. The business philosophy that the customer should be considered in all decisions

  13. What is the marketing concept?

  14. Dividing the market into smaller groups

  15. What is market segmentation?

  16. Price, product, place, promotion

  17. What is the marketing mix?

  18. The Daily Double The activities of buying and selling goods

  19. What is marketing?

  20. A group for which a business is building its marketing mix

  21. What is a target market?

  22. Who is Elvis Presley?

  23. Who is Marilyn Monroe?

  24. Who is James Dean?

  25. Who is Princess Diana?

  26. Who is Audrey Hepburn?

  27. The media most commonly used by local retailers

  28. What is the newspaper?

  29. Coupons, ads sent to your house

  30. What is direct mail?

  31. Wrappings, bags, boxes

  32. What is merchandise packaging?

  33. Lends prestige to a product, provides Excellent color reproduction

  34. What is a magazine?

  35. Economical, provides quick turnaround, allows for no visual

  36. What is radio?

  37. The stage when an item is the most expensive

  38. What is the introduction?

  39. The market is saturated

  40. What is the decline?

  41. Nobody wants to buy or wear it

  42. What is obsolesence?

  43. When everyone is wearing it

  44. What is the peak?

  45. Promotion is designed to suggest that your version is the best

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