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Explore the Hypodermic Needle Theory which posits that media injects ideas into audiences without allowing critical thinking. Learn about moral panic examples and impacts on society. Dive into the theory's history and evaluate its relevance in today's media landscape.
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ByGrace, Connor, Liam, Nicole
What is the theory? • The hypodermic needle theory is the idea that the media is like a syringe which injects ideas, attitudes and beliefs into the audience and does not allow them a chance to challenge or process the data, the theory also suggests that the intellect or opinions of an individual are not relevant to the reception of the media text. • The Theory doesn’t really have an author or an exact creation date but it originated roughly in the 1920’s.
Examples of moral panic due to the theory • The theory can be done to such an extent that it can create a ‘Moral Panic’. A moral panic is a drastic change in the opinions of an audience due to the viewing of a media text. • In 2006 the Film ‘Kidult Hood’ caused a Moral panic, in the film it showed teenagers and youths as Deviants and trouble makers and affected a lot of people who viewed the media product, generating a fear or spite of teenagers due to the film. • Trailer
The Hurt Locker is a 2008 American war film about a three-man Explosive Ordnance Disposal team during the Iraq War, the hypodermic needle was present in this movie not to create a moral panic but to pull people into joining the army, the whole film is used as propaganda.
Evaluation • Issues • You what can’t predict or control what people do. • Stress placed on audience • Positives • Depending on media product, can get a good message through. • If used correctly and not maliciously, can be positive.
