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A Masonic Leaders Guide to: Public Relations

A Masonic Leaders Guide to: Public Relations. MWB Neil Neddermeyer www.cinosam.net. LET THEM KNOW. WHO YOU ARE!. THE PUBLICITY CHAIRMAN. The PUBLICITY CHAIRMAN, is the representative, spokesman, and point of information for Masons in your local area regarding activities and events. .

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A Masonic Leaders Guide to: Public Relations

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  1. A Masonic Leaders Guide to: Public Relations MWB Neil Neddermeyer www.cinosam.net

  2. LET THEM KNOW WHO YOU ARE!

  3. THE PUBLICITY CHAIRMAN • The PUBLICITY CHAIRMAN, is the representative, spokesman, and point of information for Masons in your local area regarding activities and events.

  4. Local Newspapers • Concentrate on the needs of the Press • Interest to “their” readers • Shake hands with your target

  5. Things to Remember • Newsworthy • Common Sense • No Favorites • No Favors • Say Thanks • Answer Questions • Have Patience • Helpful Lists

  6. Content Ideas 1. New Approaches 2. Human Interest 3. “News hooks” in your stories 4. Potential features 5. A flair for the dramatic 6. Think about the reader 7. Providing support • Cont.

  7. Content Ideas • Special Awards • Guest Speakers, or interviews • Reaching milestones • Public Installation • Visitations • The three phases of any project

  8. Open Houses • Lodge Building Upkeep • Prepared Presentations • Handouts • Knowledgeable Tour Guides • Publicize- Publicize- Publicize • Special Attraction

  9. Guest Nights • Available Presentations • Handling Objections -Feel -Felt -Found

  10. Guest NightsCont. • What do you like most about possibly joining? • Ask them to apply

  11. Web SitesThe silent membership tool • Geared to potential members • Clear, Concise, and Easy • Keep updated • Channel inquirer to your best Brother for the job.

  12. Other Factors • Signage • Radio and TV interviews • Public Presentations • Person of the Year Awards • Link fund raisers with charity

  13. Masonic Light Don’t keep it under the bushelNEN

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