Morals Vs. Ethics. Morals Vs. Ethics. Morals are individual standards of right and wrong based on: Deep-seated personal values Accepted beliefs and modes of conduct by groups in which people choose to work and play
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Morals are related to personal character and belief as to what is right and wrong (internal).
Sissela Bok. 1999. Lying. New York: Vintage Books
Thus, as with Gollum, the power gained from lying and deception corrupts the soul.