From Bricks to Clicks: Continuing to Shift Focus to Online Library Services - PowerPoint PPT Presentation

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From Bricks to Clicks: Continuing to Shift Focus to Online Library Services

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  1. From Bricks to Clicks: Continuing to Shift Focus to Online Library Services Matt Anderson, MSLS @MattAndersonSD 11 December 2012 #bricks2clicks

  2. In the last 5 years… • Library websites 5 years ago… #bricks2clicks

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  5. In the last 5 years… • Online focus had turned to: • One-box resource search • Faceted search • Traditional OPAC -> Summon/ Primo discovery tools • Online reference chat • Social media #bricks2clicks

  6. Now… • Academic library websites today & the focus of each site… #bricks2clicks

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  15. In the Next 5 Years… • For some academic library users, the only library experience they have will be via the library’s online interface #bricks2clicks

  16. In the Next 5 Years… • Library websites will need to figure out mobile-friendly ways to link to: • Research help • ILL • Faculty info • Catalog • Subject guides • New mobile device services • But they’ll do it in the context of a 2015 design, not a 2005 design #bricks2clicks

  17. In the Next 5 Years… • Academic libraries will work on the following: • Generous interfaces • Mobile optimization • Content marketing • Becoming more cost-effective #bricks2clicks

  18. Generous Interfaces • Current work of Mitchell Whitelaw, University of Canberra #bricks2clicks

  19. Generous Interfaces • Give users visual things to engage with; not a list of links • Show users something first, before they search or click on something #bricks2clicks

  20. Generous Interfaces • Examples of non-generous (stingy) interfaces… #bricks2clicks

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  23. Generous Interfaces • Examples: • Pages that show you photos like Google Images or Facebook would, like Mildenhall’s Canberra http://mildenhall.moadoph.gov.au/photos #bricks2clicks

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  25. Generous Interfaces • Examples: • http://www.thesixtyone.com #bricks2clicks

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  27. Generous Interfaces • Examples: • https://www.rijksmuseum.nl #bricks2clicks

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  29. Generous Interfaces • Examples: • http://www.ebay.com/new #bricks2clicks

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  31. Generous Interfaces • Academic libraries will gradually shift to generous interfaces over the next five years, with large icons appearing where links once did #bricks2clicks

  32. Mobile Optimization • First, a couple graphs on mobile usage from Mary Meeker… • Source: Meeker, M. (2012, December 3). Internet Trends @Stanford -- Bases. In SlideShare. Retrieved December 9, 2012, from http://www.slideshare.net/kleinerperkins/2012-kpcb-internet-trends-yearend-update#btnNext #bricks2clicks

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  35. Mobile Optimization • Smart phones and tablets will soon become our primary personal computers • Mobility strategy will be necessary for: • Catalog discovery • Library marketing • Student account management • Siri-like tools for finding things on campus #bricks2clicks

  36. Mobile Optimization • Smart phones and tablets will soon become our primary personal computers • Mobility strategy will be necessary for: • Catalog discovery • Library marketing • Student account management • Siri-like tools for finding things on campus What is the mobile experience for your patrons? #bricks2clicks

  37. Mobile Optimization • Smart phones and tablets will soon become our primary personal computers • Mobility strategy will be necessary for: • Catalog discovery • Library marketing • Student account management • Siri-like tools for finding things on campus • What is the mobile experience for your patrons? • Can they find ebooks? #bricks2clicks

  38. Mobile Optimization • Smart phones and tablets will soon become our primary personal computers • Mobility strategy will be necessary for: • Catalog discovery • Library marketing • Student account management • Siri-like tools for finding things on campus • What is the mobile experience for your patrons? • Can they find ebooks? • Can they find your contact info/hours? #bricks2clicks

  39. Mobile Optimization • Smart phones and tablets will soon become our primary personal computers • Mobility strategy will be necessary for: • Catalog discovery • Library marketing • Student account management • Siri-like tools for finding things on campus • What is the mobile experience for your patrons? • Can they find ebooks? • Can they find your contact info/hours? • Can they manage holds? #bricks2clicks

  40. Mobile Optimization • Smart phones and tablets will soon become our primary personal computers • Mobility strategy will be necessary for: • Catalog discovery • Library marketing • Student account management • Siri-like tools for finding things on campus • What is the mobile experience for your patrons? • Can they find ebooks? • Can they find your contact info/hours? • Can they manage holds? • Can they do these things without hitting the wrong link? #bricks2clicks

  41. Mobile Optimization • Smart phones and tablets will soon become our primary personal computers • Mobility strategy will be necessary for: • Catalog discovery • Library marketing • Student account management • Siri-like tools for finding things on campus • What is the mobile experience for your patrons? • Can they find ebooks? • Can they find your contact info/hours? • Can they manage holds? • Can they do these things without hitting the wrong link? • Can they use the site without having to type? #bricks2clicks

  42. Mobile Optimization • When links are close together, users hit the wrong links and become frustrated • A reason to avoid lists of links #bricks2clicks

  43. Mobile Optimization • Don’t • Have items that patrons click right next to each other • Repurpose a mobile site design from a larger screen layout #bricks2clicks

  44. Mobile Optimization • Do • Design from scratch for the small screen sizes you wish to support • Use Responsive Web Design for library sites to minimize: • Resizing • Panning • Scrolling #bricks2clicks

  45. Mobile Optimization • Creating a mobile site design or a native mobile app will create a different user experience • Here are some examples… #bricks2clicks

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