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Content Marketing

Content marketing build strong online presence

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Content Marketing

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  1. Content Marketing Building a strong online presence

  2. What is Content Marketing in actual? Definition: Content marketing is the creation and distribution of valuable, relevant content to attract and engage a target audience. Purpose: Drive profitable customer action, improve brand loyalty, and increase engagement.

  3. Why Content Marketing is Important Builds trust and credibility Improves search engine rankings (SEO) Drives organic traffic Increases conversion rates Supports other digital marketing strategies like PPC, email marketing, etc.

  4. Types of Content Blog Posts & Articles Infographics Videos Ebooks & Whitepapers Social Media Posts Case Studies Podcasts Webinars

  5. The Content Marketing Funnel 1. 2. 3. Awareness: Blog posts, infographics, and social media Consideration: Ebooks, webinars, and case studies Conversion: Product demos, customer testimonials, and pricing guides

  6. Key Content Marketing Strategies ● ● ● ● SEO Integration: Optimize content for search engines Consistency: Regularly publish valuable content Target Audience: Understand customer pain points Content Repurposing: Use one piece of content in multiple formats

  7. Content Distribution Channels Website and blog Social media platforms Email newsletters Podcasts Paid promotions (PPC, influencer marketing

  8. Measuring Content Marketing Success Website Traffic Social Shares & Engagement Lead Generation Conversion Rates Bounce Rate & Time Spent on Page

  9. Challenges in Content Marketing Creating engaging content Maintaining consistency Measuring ROI Staying updated with trends and algorithms ● ● ● ●

  10. Tools for Content Marketing Content Planning: Trello, Asana SEO Tools: Google Analytics, SEMrush, Ahrefs Content Creation: Canva, Grammarly Distribution: Hootsuite, Buffer Tracking: Google Data Studio, HubSpot

  11. Conclusion Content marketing is essential for building a lasting online presence. Focus on quality, consistency, and audience engagement. Combine content with SEO, social media, and analytics for maximum impact.

  12. Thank You If you want to learn how actually content marketing is used in your content creation journey then join Skillshiksha. Connect & Join: https://g.co/kgs/YuQ51Fe

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