Breaking Down MLM Barriers. Let’s look at the FACTS so we can use them to address concerns 1/12/13 - Lisa Needham. Common Barriers, Objections & Challenges About the MLM Industry. Which of these have been said to YOU? “Network Marketing is not a legitimate business”
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Let’s look at the FACTS so we can use them to address concerns
1/12/13 - Lisa Needham
Business -to –Business (B2B)
Example: manufacturing, service industry
Primary form of marketing/promotion to make a sale = Sales Reps, trade advertising
Business -to –Consumer (B2C)
Example: retail stores, online businesses, service industry, finance industry
Primary form of marketing/promotion to make a sale = Major advertising media, Store front, sales representatives
Consumer-to –Consumer (C2C) = DIRECT SELLING
Also known as Multi-Level or Network Marketing
Example: doTERRA! Avon, NuSkin, Silpada, Tupperware
Primary form of marketing/promotion to make a sale = in-person sales, parties
Monies used for advertising in other models is redirected to commission payments.
$117 billion sales worldwide
Avon ($9 billion)
Amway ($6 billion est.)
Mary Kay ($3 billion est.)
Herbalife ($2 billion)
Tupperware ($1.8 billion)
Nu Skin ($1 billion)
“At this particular time in history, when traditional business offers so little security, network distribution is literally the last bastion of free enterprise. It’s a system in which common people can invest a small sum and, through sheer tenacity and determination, rise to staggering levels of financial reward and personal freedom. It’s a field devoid of the pitfalls of traditional business: payroll, employee benefit costs, advertising, overhead, bookkeeping, and accounts receivable.”
---Mark Yarnell, Your First Year in Network Marketing
Robert Kiyosaki, The Business of the 21st Century
RESPOND: “Yes it IS, and I am so GLAD it is!
If these oils were only available in a retail store, you wouldn’t learn anything about what makes them different, how to best use them or hear about the health-changing experiences others have had.
This way you can touch them, smell them and learn about them!”
36% - Additional income
31% - It's your business and making money through direct sales in important to you
29% - Discount/wholesale/free products
4% - Other
doTERRA offers everyone a legitimate business opportunity to earn an income sharing effective, natural essential oils that are changing lives around the world!
Direct Selling/MLM is NOT a “Pyramid Scheme”!
Pyramid Schemes are illegal and monitored by the Federal Trade Commission
Payment or commission based on the recruitment of individuals and not on the sale of product.
Promise of sky-high return on investment over short time for doing nothing other than recruiting others.
No refund for goods or services.
Large entry fees to cover paying others already involved
doTERRA is structured as a Multi-Level-Marketing company, not a Pyramid Scheme.
Does this describe the person you are talking to?
doTERRA works VERY well for people who are committed to building a business with oils and best for those with these characteristics.
Here are some examples of “sharing”
With doTERRA – we provide an experience for others by SHARING the oils/products. We let people make their OWN choices.
We don’t “sell” them on anything!
We share our passion and conviction about the products and what they do.
“I came to realize that while personal success is fulfilling, it’s much more fulfilling when you can help many others create their own success as well.”
Robert Kiyosaki, The Business of the 21stCentury