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A Healthy Wakefield Lisa D Dodd Service Director Sport Culture

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A Healthy Wakefield Lisa D Dodd Service Director Sport Culture

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    1. A Healthy Wakefield Lisa D Dodd Service Director Sport & Culture

    2. A big challenge ahead!

    3. Our Challenges

    4. Our Challenges

    5. Our Challenges .. Attitude! If a child has one obese parent, they are 50% likely to become obese If a child has two obese parents, it is highly likely they will be pre disposed to obesity

    6. Key Targets

    7. Physical Activity Statistics 57.9% are inactive and doing zero days moderate intensity activity 24.1% of the adult population are doing some moderate intensity exercise (1-2 days per week) 18.0% of the adult population (16+) are physically active, participating in moderate intensity sport and active recreation for at least 30 minutes on 3 or more days per week (3 x 30) – national figure is 21%

    8. Physical Activity Statistics 19.7% of males and 16.4% of females are regularly active (3 x 30) 23.8% of under 45 year olds are active (3 x 30) 12.5% of over 45 year olds are active (3 x 30)

    9. Physical Activity Statistics 5.0% of adult engage in at least 1 hours volunteering in sport each week 20.5% are members of sports clubs 11.3% have taken part in organised competitive sport in the last 12 months

    10. Physical Inactivity

    11. Healthy Diet

    12. Healthy Diet

    13. Communicating the right message

    14. Communicating the right message

    15. Communicating the message Physical inactivity is 2.5 times more likely to kill you than smoking (Professor Ilke Voura, University of Tampere, 2005) Physical activity may not add years to your life, but may add life to your years

    17. Physical Activity and Sport

    18. Current Activity Segmentation and Social Marketing Building on the results of the Active People Survey and Mosaic profiling tool Sport England have produced segmentation data Nineteen sporting segments have been developed to help us understand attitudes, motivations and barriers to sport and active recreation Each segment can be explored at postcode level. Therefore possible to find out what people's sporting habits are in a particular street, community, local authority or region Able to understand which segments are the largest in any particular area and develop social marketing campaigns to appeal to specific segments

    19. Kinsley and Fitzwilliam

    20. Marketing to ‘Kev’

    22. Current activity Connect 3 programme Young person’s lifestyle and physical activity programme Rycroft primary Care Surgery Young people programme 10 week programme attending fitness suite Overweight adult referral to fitness suite Dance Project 31 sessions during term time which includes a combination of in school provision, after school provision, evening and community based dance classes Midnight leagues Activity agreement – Connexions Young people who are NEET taking part in positive activities Sports referral officer GP referral pilot scheme Free swimming – under 16’s and over 60’s.

    23. Current activity – WMDC & WDPCT

    24. Thank you for your time

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