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CTCleanEnergyOptions The Products and Established Near-Term Targets

CTCleanEnergyOptions The Products and Established Near-Term Targets. DPUC – 8,000 customers in 24 months from April of 2005 through March of 2007; CCEF – 0.5% of electricity demand will come from voluntary purchases of clean energy resources by the end of 2007; and

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CTCleanEnergyOptions The Products and Established Near-Term Targets

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  1. CTCleanEnergyOptions The Products and Established Near-Term Targets • DPUC – 8,000 customers in 24 months from April of 2005 through March of 2007; • CCEF – 0.5% of electricity demand will come from voluntary purchases of clean energy resources by the end of 2007; and • Approximately 20,000 households, 170,000 MWh’s, or the energy supply from a 50 MW wind farm. References The product, geography and price for each company has changed over time, This is data through 2007.

  2. The Program Design Questions for Consideration • Can we achieve greater market penetration of clean energy as a whole by focusing on community-based social marketing strategies? (effectiveness measure) • Can we achieve lower customer acquisition costs for clean energy sign-ups through community-based social marketing techniques? (efficiency measure) • What is the role of incentives, competition, and information in accelerating the market for clean energy in communities? (tactics)

  3. The Program Design Connecticut Clean Energy Communities Program • Education and Awareness – support a statewide campaign effort to advance the knowledge and awareness of the benefits and availability of clean energy resources; • Air – “Clean Energy – It’s Real, It’s Here, It’s Working – Let’s Make More!”; and • Ground – develop a community campaign to get cities and towns to commit to purchasing 20% clean energy by 2010. • Incentives – establish an incentive program that rewards community progress in clean energy sign-ups (free solar PV systems on municipal buildings); and • Information – establish a portal to provide timely information on the community’s progress in supporting clean energy.

  4. The Program Design Conceptual Overview of the Connecticut Clean Energy Communities Program Town and Residents Region Society Community “Tipping Point…that moment in an epidemic when a virus reaches critical mass.” References Malcolm Gladwell – The Tipping Point

  5. The Program Design Who Should be the Messenger Which one of the following groups or individuals do you believe would be the most credible source of information to promote clean energy? CT US President of the United States 7% 8% Group of Fortune 100 CEO 4% 4% Coalition of Religious Leaders 2% 3% Group of Climate Scientists 33% 33% Group of Environmental NGO 44% 37% Group of Your Friends 2% 5% Other Sources and “I don’t know” 9% 10% References Comparative Assessment of Consumer Awareness for Clean Energy in Connecticut and the United States (July 2006). Survey conducted by Nexus Market Research on behalf of the Connecticut Clean Energy Fund. www.ctcleanenergy.com/communities/progress.php

  6. Public-Private-Nonprofit Partnership Connecticut Clean Energy Communities Program $7,500-$10,000/kW Solar PV Installed 100 Sign-ups $75-$100 Sign-up =

  7. The Program Design Establishing a Baseline Projection through Expert Feedback References Nexus Market Research (on behalf of the Connecticut Clean Energy Fund) Voluntary Clean Energy Market Baseline in Connecticut: A Delphi Panel Assessment (June 2006)

  8. Clean Energy Communities Program Engage Civil Society in the Programs

  9. Connecticut Clean Energy Communities Information to Drive Performance and Innovation • www.ctcleanenergy.com/communities • www.ctcleanenergy.com/communities - progress and town information (resolution, sign-ups, penetration rates, contacts, incentives received, live data, local supporters, and local press) Top 20 Sign-Ups Top 20 Penetration Rates

  10. What Gets Measured Gets Managed Clean Energy Communities Program Index

  11. CTCleanEnergyOptions Household Sign-Up Target by the CCEF (20,000)

  12. CTCleanEnergyOptions Cumulative kWh Annual Demand Target (168,000,000) by the CCEF

  13. Program Results Connecticut Clean Energy Communities Program • Targets • Sign-Ups – 17,500 sign-ups with an estimated target of 20,000 sign-ups (87.5% of the target achieved); • Demand – 140,000 MWh with a target of 168,000 MWh (83.3% of the target achieved). • Societal Benefits • Energy – approximately 140,000 MWh of clean energy by the end of 2007 or the equivalent of a 40 MW wind farm; • Environment – 0.06 MMTCO2e in 2007 or equivalent to 12,000 cars, or 1.4 million tree seedlings grown for 10 years; and • Economy – $2 million invested in the program that achieved $83 per sign-up, at an incentive price of $0.011 per kWh or $30 per MTCO2 • Recognition – 2006 Green Power Pilot Award (DOE and EPA) and 2009 State Leadership in Clean Energy Award (CESA)

  14. Global Warming Public Opinion Connecticut What actions do you think individuals can take to help reduce global warming? 30% 23% 23% 20% 20% 12% Increase 12% Increase 9% Increase 11% 10% 2006 (Q2) 2006 (Q4) 2007 (Q2) 2007 (Q3) References CCEF Quarterly Balanced Scorecard Report – 3rd Quarter 2007. Nexus Market Research (January 2008)

  15. Global Warming Public Opinion Connecticut What actions do you think individuals can take to help reduce global warming? 75% 61% 46% 50% 40% 33% Increase 18% Increase 28% 12% Increase 25% 2006 (Q2) 2006 (Q4) 2007 (Q2) 2007 (Q3) References CCEF Quarterly Balanced Scorecard Report – 3rd Quarter 2007. Nexus Market Research (January 2008)

  16. Connecticut Clean Energy Communities Program Today ENERGY EFFICIENCY

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