Free Web Analytics From Google

1. Free Web Analytics From Google FREE WEB ANALYTICS FROM GOOGLE HOW-TO GUIDE

2. 2 Free Web Analytics from Google How-to Guide Google Analytics is a free application that provides website visit statistics designed to help marketers track and optimize online advertising and search engine marketing (SEM) campaigns. If you are interested in analyzing where your website visitors came from, page navigation, how long they stayed on your site, and geographic location, Google Analytics can certainly help you. HOW-TO GUIDE Free Web Analytics from Google Google Analytics Features Keyword Campaign Comparison — all online advertisements, email newsletters, affiliate campaigns, referrals, paid links, unpaid links, and keywords are tracked so you can evaluate across campaigns and mediums. Executive Summaries — reports on traffic, e-commerce, and conversion trends are provided within an executive dashboard. There are three dashboards to choose from (Executive, Marketer, Webmaster) that provide the ability to quickly view and compare revenue, conversions, and campaigns. Trend Reporting - the Google Analytics interface provides reporting that compares metrics across time to guide proactive decision-making. E-commerce and Funnel Visualization — if you are running an e-commerce site, Google Analytics traces all transactions to campaigns and keywords, helps identify loyalty and latency metrics, and reports revenue sources. The funnel visualization feature helps marketers understand bottlenecks in the checkout process so they can increase their chances of successful conversion. GeoTargeting — this feature provides a visual map that highlights where your visitors are geographically located. Google AdWord Integration — Google Analytics is accessible directly from the AdWords inter- face, and automatically populates all keyword p cost data. 2 Free Web Analytics from Google How-to Guide Google Analytics is a free application that provides website visit statistics designed to help marketers track and optimize online advertising and search engine marketing (SEM) campaigns. If you are interested in analyzing where your website visitors came from, page navigation, how long they stayed on your site, and geographic location, Google Analytics can certainly help you. HOW-TO GUIDE Free Web Analytics from Google Google Analytics Features Keyword Campaign Comparison — all online advertisements, email newsletters, affiliate campaigns, referrals, paid links, unpaid links, and keywords are tracked so you can evaluate across campaigns and mediums. Executive Summaries — reports on traffic, e-commerce, and conversion trends are provided within an executive dashboard. There are three dashboards to choose from (Executive, Marketer, Webmaster) that provide the ability to quickly view and compare revenue, conversions, and campaigns. Trend Reporting - the Google Analytics interface provides reporting that compares metrics across time to guide proactive decision-making. E-commerce and Funnel Visualization — if you are running an e-commerce site, Google Analytics traces all transactions to campaigns and keywords, helps identify loyalty and latency metrics, and reports revenue sources. The funnel visualization feature helps marketers understand bottlenecks in the checkout process so they can increase their chances of successful conversion. GeoTargeting — this feature provides a visual map that highlights where your visitors are geographically located. Google AdWord Integration — Google Analytics is accessible directly from the AdWords inter- face, and automatically populates all keyword p cost data.

3. 3 Free Web Analytics from Google How-to Guide HOW-TO GUIDE Free Web Analytics from Google What are the Benefits of Google Analytics? Free — the top benefit to organizations is the pricing structure, Google Analytics is a free applica- tion that will not tie up internal resources. Tight Integration — if you are already experimenting with Google AdWords, you will enjoy the seamless integration that Google Analytics provides. ROI metrics are automatically calculated from existing imported AdWord cost and keyword tracking data. Scalability — since Google Analytics is a hosted solution, it doesn’t require any internal hardware resources. This solution works well for both large and small organizations. Solid Analytics — Google Analytics provides an excellent web analytics product, that contains most features available in high-end solutions. Google Analytics is a simple method for piloting a web analytics program. As it is free to install and use, be sure to add this application to your portfolio. Bottom Line 3 Free Web Analytics from Google How-to Guide HOW-TO GUIDE Free Web Analytics from Google What are the Benefits of Google Analytics? Free — the top benefit to organizations is the pricing structure, Google Analytics is a free applica- tion that will not tie up internal resources. Tight Integration — if you are already experimenting with Google AdWords, you will enjoy the seamless integration that Google Analytics provides. ROI metrics are automatically calculated from existing imported AdWord cost and keyword tracking data. Scalability — since Google Analytics is a hosted solution, it doesn’t require any internal hardware resources. This solution works well for both large and small organizations. Solid Analytics — Google Analytics provides an excellent web analytics product, that contains most features available in high-end solutions. Google Analytics is a simple method for piloting a web analytics program. As it is free to install and use, be sure to add this application to your portfolio. Bottom Line

4. 4 Free Web Analytics from Google How-to Guide 1 2 3 Discuss Analytics with Webmaster Beware of Ad Filtering Start Tracking Campaigns Have a meeting with your Webmaster to identify whether this data is already available from another internal analytics solution. If not, suggest that they sign-up and download the free code. Action Plan STEP 1 - Discuss Analytics with Webmaster Utilize Your Webmaster to Identify Data for Analytics 4 Free Web Analytics from Google How-to Guide 1 2 3 Discuss Analytics with Webmaster Beware of Ad Filtering Start Tracking Campaigns Have a meeting with your Webmaster to identify whether this data is already available from another internal analytics solution. If not, suggest that they sign-up and download the free code. Action Plan STEP 1 - Discuss Analytics with Webmaster Utilize Your Webmaster to Identify Data for Analytics

5. 5 Free Web Analytics from Google How-to Guide 1 2 3 Discuss Analytics with Webmaster Beware of Ad Filtering Gather Feedback Many ad filtering programs and extensions prevent Google Analytics from tracking website statistics. While there are a relatively low percentage of users who have these programs installed, be aware that there may be some holes in your data sets. Action Plan STEP 2 - Beware of Ad Filtering Look Out For Crucial Holes In Your Data Sets 5 Free Web Analytics from Google How-to Guide 1 2 3 Discuss Analytics with Webmaster Beware of Ad Filtering Gather Feedback Many ad filtering programs and extensions prevent Google Analytics from tracking website statistics. While there are a relatively low percentage of users who have these programs installed, be aware that there may be some holes in your data sets. Action Plan STEP 2 - Beware of Ad Filtering Look Out For Crucial Holes In Your Data Sets

6. 6 Free Web Analytics from Google How-to Guide 1 2 3 Discuss Analytics with Webmaster Beware of Ad Filtering Start Tracking Campaigns Once you have inserted the code into your website pages, start analyzing the traffic reports. Look for channels that are producing a high amount of visits and conversions. Addi- tionally, identify any channels and campaigns that are not generating increased web activity. Action Plan STEP 3 - Start Tracking Campaigns Analyze Traffic Reports from the Codes On Your Website 6 Free Web Analytics from Google How-to Guide 1 2 3 Discuss Analytics with Webmaster Beware of Ad Filtering Start Tracking Campaigns Once you have inserted the code into your website pages, start analyzing the traffic reports. Look for channels that are producing a high amount of visits and conversions. Addi- tionally, identify any channels and campaigns that are not generating increased web activity. Action Plan STEP 3 - Start Tracking Campaigns Analyze Traffic Reports from the Codes On Your Website

7. Demand Metric is a marketing research and advisory firm serving a membership community of over 100,000 marketing professionals and consultants in 75 countries. Offering consulting playbooks, advisory services, and 500+ premium marketing tools and templates, Demand Metric resources and expertise help the marketing community plan more efficiently and effectively, answer the difficult questions about their work with authority and conviction, and complete marketing projects more quickly and with greater confidence — thus boosting the respect of the marketing team and making it easier to justify resources the team needs to succeed. To learn more about Demand Metric, please visit www.demandmetric.com About Demand Metric Follow us on Twitter Like us on Facebook Join Linkedin Group © Demand Metric Research Corporation. All Rights Reserved. Demand Metric is a marketing research and advisory firm serving a membership community of over 100,000 marketing professionals and consultants in 75 countries. Offering consulting playbooks, advisory services, and 500+ premium marketing tools and templates, Demand Metric resources and expertise help the marketing community plan more efficiently and effectively, answer the difficult questions about their work with authority and conviction, and complete marketing projects more quickly and with greater confidence — thus boosting the respect of the marketing team and making it easier to justify resources the team needs to succeed. To learn more about Demand Metric, please visit www.demandmetric.com About Demand Metric Follow us on Twitter Like us on Facebook Join Linkedin Group © Demand Metric Research Corporation. All Rights Reserved.