Super Bowl XLI “Connectile Dysfunction” Ad Initial Post Game Report More Detailed Analysis to Come. February 9, 2007. Overview of SBXLI “Ad Bowl” Buzz. Most of the buzz on the Super Bowl XLI advertising keep most consumers viewed this year as “flat” in terms of standouts.
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February 9, 2007
Mainstream Media Sampling
Corporation ads. - The Clarion Ledger, Mississippi
Budweiser alters a classic "rock-paper-scissors" duel by having the winner knock down the loser with a rock. Hey, remember last year's Sprint ad, when one man fells another with a thrown phone? - Tri Valley Herald, Ca
KTTV- Good Day LAat 9:00am- Los Angeles
WWOR- My 9 News10:00 pm- New York
CLTV- ChicagoLand News at Noon- Chicago
Associated Press Articles
A Win Could Mean Big Money for Manning
Amateur Ads Follow Super Bowl Tradition
- BuzzMetrics report will include more data on other on-line postings, etc.
Sample Comments Positive Overall for Connectile Dysfunction
Sample of Email Today:
-----Original Message-----From: Porter, Margo A CIV [mailto:[email protected]] Sent: Monday, February 05, 2007 9:30 AMTo: Dunleavy, Kathleen [COM]Subject: Superbowl Advertising
Ms. Dunleavy, Kudos to your publicity camp for a very clever commercial yesterday during the Superbowl. The term your people coined, "Connectile Dysfunction" was humorous, and also for me strangely appropriate, as I am a nurse in a Urology clinic, and deal with people with the "other type" of dysfunction. My question is, are you planning to make up any promotional items with this phrase, and if so, is it possible to obtain any of them? I volunteer at many athletic events, and if you have a Tshirt or cap, I would gladly wear your apparel to "spread your message". I look forward to your response. Thank you, Margo Porter
As of Monday Post Game:
Friday’s Quick Poll on the entirety of the Ad that was previewed for employees only :
How do you like our new Super Bowl ad?
(4,612 Total Votes)
Quick Poll Results Monday Post Game
Today’s Quick Poll tapped employee sentiment for the ads in general (not including our own) and of more than 3,200 responses as of 2:30 p.m. CST – most preferred the Blockbuster “mouse” ad, which garnered 18 percent of the vote.