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Videos Without Borders
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Video is the most powerful and effective communication medium known to humanity, delivering twice as many click‐throughs online and five times higher retention, sell‐through rates, and search engine result rankings than traditional text based media and storytelling. Language, however, continues to be a major barrier preventing the full power of video to be experienced by most of the 7 billion people in the world. As the video explosion continues, how will global brands, governments, NGOs, teams, and individuals communicate with the entire planet? This session will analyze language powered video technology, illustrating key markets and applications. Participants will walk away knowing how they can leverage the trends driving adoption and be able to better serve the needs of their industry and their stakeholders.
http://dotsub.com
Presentation delivered at GALA 2014 in Istanbul on March 25, 2014. http://www.gala-global.org/
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Videos Without Borders
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@gala_global #galaconf Videos Without Borders Leading The Language Powered Video Revolution
Questions 1. Who is an LSP? 2. Who is an Enterprise user? 3. Who represents a Technology platform?
1. Online video revolution 2. Examples 3. Q&A
David Orban CEO, Dotsub ? http://dotsub.com ? @davidorban @dotsub
1. Online Video Revolution
Network Age jurvetson
It has the broadest emotional bandwidth
Video is a black box to search engines Abode of Chaos
English only? It won’t be understood by 90% of the World syphlix
72 hours of video uploaded to YouTube every minute
Complex Picture Sponsorship Advertising Licensing Subscription Monetization Global Distribution Web Mobile Tablet Satellite A B C D ... Industry Vertical Content Discovery Social Networks Search Engines Social Graph HTML5 RESTful API Location 3D ... Javascript Technology
Video Discovery “shield of red shadows”
Video Discovery 次に何が起こるかなんてさっぱりわからない I have no idea what will happen next
Viral Geographies Explosive spreading in Czech, and French for a video in German Czech French
7% English 4% Slovenian 5% Slovak 10% German 24% Czech 9% Dutch 38% French
Aggregate Curate Distribute Monetize
Mobile Applications Concentrating on low and middle income countries