1 / 8

Services Marketing Introduction

Services Marketing Introduction. Services are… Deeds, processes, and performances A critical component of our economy Labor force and GDP Different than customer service CS = the service provided to support a company’s core products Services and customer service share common traits

Download Presentation

Services Marketing Introduction

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Services Marketing Introduction • Services are… • Deeds, processes, and performances • A critical component of our economy • Labor force and GDP • Different than customer service • CS = the service provided to support a company’s core products • Services and customer service share common traits • Different than tangible products

  2. Salt  Soft Drinks  Detergents  Automobiles  Cosmetics  Fast-food Outlets Intangible Dominant  Tangible Dominant   Fast-food Outlets  Advertising Agencies  Airlines  Investment Management  Consulting Tangibility Spectrum

  3. Industries Classified withinthe Service Sector

  4. Key Differences betweenGoods and Services • Intangibility • Heterogeneity • Simultaneous Production and Consumption • Perishability

  5. Implications of Differences

  6. Expanded Marketing Mix For Services • Product • Price • Place • Promotion • People • Process • Physical Evidence

  7. Traditional Marketing Mix

  8. Additional Elements for Services

More Related