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Marketing Introduction - PowerPoint PPT Presentation


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Marketing Introduction. Starter What is marketing? (Think of definition or key words linked to marketing). Marketing. Today you will learn: What is marketing and how marketing activities might differ depending on the size of a business. Methods of market research

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Marketing Introduction


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    1. Marketing Introduction Starter What is marketing? (Think of definition or key words linked to marketing)

    2. Marketing Today you will learn: What is marketing and how marketing activities might differ depending on the size of a business. Methods of market research You will be successful if you can: AO1: State 2 marketing activities used by a business. AO2: Explain why businesses might use different marketing activities. AO3: Recommend market research methods that would be suitable for a small business and justify your answer. Stretch: Business Guru

    3. AO1: State 2 marketing activities used by a business. How do they do it? In your colour groups: How do “Snackers” and “Subway” attract customers? Peter/Darren, Shiree, Isabelle, Kieran– write answer Scott, Jamie M, Jamie C, Jasmine/Emily - feedback

    4. AO2: Explain why businesses might use different marketing activities. Same or Different? In your colour groups: • Are they the same or different? • Explain why that might be? Think exam technique when explaining – because… which means…. so… (use 2-3 connectives) Adam, Rebecca (Andrew), Becky (Caitlin), Jack - write answer Tom, Nathan, Patrick, Adam – feedback

    5. Conducting Market Research with Limited • Budgets • Reasons for conducting market research • Market research methods. MARKETING • Using the Marketing Mix • Elements of the marketing mix • Selecting an appropriate marketing mix for a small business. • The use of ICT in assisting international marketing.

    6. AO3: Recommend market research methods that would be suitable for a small business and justify your answer. Market Research(short clip to play) “Finding out about the market, customers and potential customers” Mini presentation: Recommend which market research methods you think would be best for a chosen small business and explain why. Only one of you can use the text book but you must explain the term to your partner. Think exam technique, decide on 2 methods and explain why, remember to use 2-3 connectives to get to higher level. because… which means…. so… but…. however….

    7. AO3: Recommend market research methods that would be suitable for a small business and justify your answer. Peer assessment

    8. Marketing – Plenary Today you will learn: What is marketing and how marketing activities might differ depending on the size of a business. Methods of market research You will be successful if you can: AO1: State 2 marketing activities used by a business. AO2: Explain why businesses might use different marketing activities. AO3: Recommend market research methods that would be suitable for a small business and justify your answer. Stretch: Business Guru