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Marketing Introduction. Starter What is marketing? (Think of definition or key words linked to marketing). Marketing. Today you will learn: What is marketing and how marketing activities might differ depending on the size of a business. Methods of market research

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marketing introduction

Marketing Introduction

Starter

What is marketing?

(Think of definition or key words linked to marketing)

marketing

Marketing

Today you will learn:

What is marketing and how marketing activities might differ depending on the size of a business.

Methods of market research

You will be successful if you can:

AO1: State 2 marketing activities used by a business.

AO2: Explain why businesses might use different marketing activities.

AO3: Recommend market research methods that would be suitable for a small business and justify your answer.

Stretch: Business Guru

slide3
AO1: State 2 marketing activities used by a business.

How do they do it?

In your colour groups:

How do “Snackers” and “Subway” attract customers?

Peter/Darren, Shiree, Isabelle, Kieran– write answer

Scott, Jamie M, Jamie C, Jasmine/Emily - feedback

slide4
AO2: Explain why businesses might use different marketing activities.

Same or Different?

In your colour groups:

  • Are they the same or different?
  • Explain why that might be?

Think exam technique when explaining –

because… which means…. so… (use 2-3 connectives)

Adam, Rebecca (Andrew), Becky (Caitlin), Jack - write answer

Tom, Nathan, Patrick, Adam – feedback

slide5
Conducting Market Research with Limited
  • Budgets
  • Reasons for conducting market research
  • Market research methods.

MARKETING

  • Using the Marketing Mix
  • Elements of the marketing mix
  • Selecting an appropriate marketing mix for a small business.
  • The use of ICT in assisting international marketing.
slide6
AO3: Recommend market research methods that would be suitable for a small business and justify your answer.

Market Research(short clip to play)

“Finding out about the market, customers and potential customers”

Mini presentation: Recommend which market research methods you think would be best for a chosen small business and explain why.

Only one of you can use the text book but you must explain the term to your partner.

Think exam technique, decide on 2 methods and explain why, remember to use 2-3 connectives to get to higher level.

because… which means…. so… but…. however….

slide7
AO3: Recommend market research methods that would be suitable for a small business and justify your answer.

Peer assessment

marketing plenary

Marketing – Plenary

Today you will learn:

What is marketing and how marketing activities might differ depending on the size of a business.

Methods of market research

You will be successful if you can:

AO1: State 2 marketing activities used by a business.

AO2: Explain why businesses might use different marketing activities.

AO3: Recommend market research methods that would be suitable for a small business and justify your answer.

Stretch: Business Guru

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