Expanded marketing mix - PowerPoint PPT Presentation

The Marketing Mix for Tourism Services

The Marketing Mix for Tourism Services.

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Introduction to Services (Chapter 1)

Introduction to Services (Chapter 1). What are services? Why study services marketing? Goods vs. Services Characteristics of Services Services Marketing Mix. Marketing Definition.

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Marketing Mix

Marketing Mix. (Chapter 3) ( 3 rd Semester ). Meaning of Marketing Mix. Marketing mix is the policy framework adopted by marketeer to get success in the field of marketing. It refers to the amounts and kinds of marketing variables, the firm is using at a particular time.

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1.77k views • 17 slides

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