Philippines: Building Products U.S. Commercial Service U.S. Embassy Manila, Philippines www.buyusa.gov/philippines
Philippine Building Products Industry Overview • Market size about $2 billion with estimated growth of 5% year-on-year • Bullish outlook because the real estate/construction sector is on the upswing • Many U.S. made/U.S. brand building products available in the Philippine market – from locks to roofs.
Philippine Building Products Market Trends • On-going construction of residential and office units, residential real estate or shopping malls and critical infrastructure projects create demand for building products • Developers targeting foreign investors and Filipinos working abroad as tenants or real estate buyers seek building products that their future tenants are accustomed to or require
Philippine Building Products Best Sales Prospects & Buyers • Best sales prospects are: • Building products with specialized characteristics or specific applications, especially those not produced in Asian countries • Green building products that can improve a company’s bottom line, e.g., products and systems designed to promote water conservation and improve energy efficiency • Buyers: • Residential and commercial building developers • Building contractors • Homeowners
Philippine Building Products Market Entry • Partner with a Philippine distributor • Assist Philippine distributor develop the market by: • providing product literature • training the distributor • participating in exhibitions • advertising in yellow pages • sponsoring industry association’s events
Philippine Building Products Market Challenges • Growing presence of third country suppliers, especially from Asian countries • Price sensitivity of the market
Philippine Building Products Philippine Trade Events • U.S. Green Building Products Trade Mission to Asia; June 6-8, 2007 (Philippine Stop); http://www.buyusa.gov/downtownlosangeles/greenbuild_asia.html • Philconstruct 2007(17h Philippine International Construction Equipment and Building Materials Exhibition), November 15-18, 2007, World Trade Center Metro Manila, Roxas Blvd., Pasay City, http://www.globallinkph.com • 13th Worldbex (The Philippine World Building and Construction Exposition. March 12-16, 2008, World Trade Center Metro Manila (WTCMM) & WTCMM Air-Conditioned Tent. www.worldbex.com
Thank you &See you in the Philippines! • Bebe Montesines • Bebe.Montesines@mail.doc.gov • Commercial Specialist Judy Reinke Judy.Reinke@mail.doc.gov Commercial Counselor U.S. Commercial Service U.S. Embassy Manila, Philippines