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This visually captivating campaign aims to educate, inspire, and motivate individuals to embrace the 12 Principles of Green Chemistry. Through thought-provoking artwork, it encourages viewers to become informed consumers, make sustainable purchasing decisions, and reimagine everyday tasks. By promoting the importance of green chemistry, the campaign seeks to foster environmental consciousness and drive positive change in consumer behavior.
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Art CampaignAssignment Visually thoughtful Sends a clear message about the 12 Principles of Green Chemistry Inspires people to take a specific action purchase products that adhere to the 12 principles, be an informed consumer, thinking of new ways to do mundane tasks, etc…