eCommerceand retail shops have witnessed a marked increase in mobile adoption in the past two years. To stay ahead in the retail game, a mobile strategy has to be a dominant part of the marketing game.
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Shop Via Mobile App Development
eCommerce and retail shops have witnessed a marked increase in mobile adoption in
the past two years. As per a 2016 Gartner study, 50% of US digital commerce
revenue will be driven by mobile engagement behavior by 2017. Also, 41% use their
smartphones to research and compare prices before buying a product. To stay ahead
in the retail game, a mobile strategy has to be a dominant part of the marketing
As per Vend’s retail trends and forecasts for the year 2017, which continue to hold
for the coming year, personalization, in-store experience and payment technology
will have a major impact on the retail industry. Whether the business decides to go
online with its products by launching a full-fledged mobile application or augments
its service offering by launching a companion mobile app to enhance in-store
shopping experience, smart applications become imperative for maintaining
Both customers and companies benefit from ecommerce as it gives global exposure to the
business and serves a multitude of options for the customers. The cost of creation, processing,
distribution, storage and retrieval of information is not very high with easy access to big data and
cloud computing. Hence, a company can take complete advantage of the opportunities available
From the customer’s perspective, they have options for faster delivery, effective comparison,
complete information and excellent security. Also, they can browse and shop whenever they find a
moment of leisure without intruding on their schedule. A Google study suggests that 82%
smartphone users refer to their mobile phones inside a store when making a purchase decision
and 25% in-store shoppers have had at least one online interaction with the retailer in the last 3
There are innovative ways in which the eCommerce growth can be furthered and brick-and-
mortar stores can engage their customers. Retailers are aware of the overlap between online and
physical channels and are increasingly offering in-store plus online services to enhance the
customer’s shopping experience. Some of the prominent and successful services are a curbside
pick-up, online reservations, same-day delivery, targeted offers, welcomes, loyalty rewards,
mobile payments and much more.
These services are enabled by technologies such as GPS tracking, maps, beacons, and in-app
messages and push notifications, payment gateways and security layers. Using the device features
such as beacons, NFC, camera, and platform-based applications such as maps, virtual payment
banks etc., the boundaries of convenient services that can be offered to customers are expanded.
Customer’s shopping can be delivered to them at their doorstep and virtual payments element
the need for any cash transactions.
Beacon technology has revolutionized the way a brick-and-mortar store interacts with its
customers. These are low energy Bluetooth devices that can detect a device in a certain
radius and send automated messages that are personalized.
In supermarkets it can act as a guide to a customer, informing them of products available
in each aisle and the offers that are currently available on products they frequently
In-store personalization has matured to the point where a greeting is sent on the
customer’s mobile as they enter the store and details of the shop assistant such as name
and position will be displayed as they are guided.
Smart initiatives around the store will increase footfalls to brick-and-mortar stores as it
will add a fun element and personal touch for customers who are increasingly opting for
the convenience of shopping online.
In-home services and delivery
Where it is easier to shop from home, A retailer will have to find a way to reach such customers and
engage them. Hand delivering and setting up electronics is an established norm that can be extended by
grocers and clothing and accessories stores.
Smartwatches are being used to scan QR codes for availing coupons and rewards. QR code scanning is
also being done to scan product barcode and get complete info including best prices on the Internet. QR
codes are facilitating “hands-free” shopping experience via wearable devices.
Free and same day shipping is no longer an option but a requirement. An intricate tracking device and
delivery mechanism with the option for a user to give instant feedback on delivery will improve service
Mobile payment solutions
Mobile payments have already been adopted in a big way and this will continue to grow. There are
approximately 447.9 million mobile payment users globally and mobile payments in general are expected
to generate $60 billion as per Business Insider and by 2020 it will account for $503 billion in sales.
Solution Analysts is known for delivering workable technology solutions. The
opportunities drive our team by testing their capabilities. When the solutions we deliver
have a high impact, we are spurred to do better.
The sole aim of our team is to deliver world-class solutions to clients. These enable the
clients to put forward their business interests by leveraging technological solutions. We
have proudly witnessed over a million downloads for our apps.
Our enterprise solutions have improved conversion rates, generated high ROI and aided
our clients in pushing the bounds of business and attain their best capacity. We believe
in creating partnerships through mutual cooperation, as our performance is directly
reflected in the efficacy of the solution provided by us to our clients.
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