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eCommerceand retail shops have witnessed a marked increase in mobile adoption in the past two years. To stay ahead in the retail game, a mobile strategy has to be a dominant part of the marketing game.

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driving growth for e commerce retail shop

Driving Growth for e-commerce & Retail

Shop Via Mobile App Development



 eCommerce and retail shops have witnessed a marked increase in mobile adoption in

the past two years. As per a 2016 Gartner study, 50% of US digital commerce

revenue will be driven by mobile engagement behavior by 2017. Also, 41% use their

smartphones to research and compare prices before buying a product. To stay ahead

in the retail game, a mobile strategy has to be a dominant part of the marketing


 As per Vend’s retail trends and forecasts for the year 2017, which continue to hold

for the coming year, personalization, in-store experience and payment technology

will have a major impact on the retail industry. Whether the business decides to go

online with its products by launching a full-fledged mobile application or augments

its service offering by launching a companion mobile app to enhance in-store

shopping experience, smart applications become imperative for maintaining

customer engagement.

creating a win win platform

Creating a win-win platform

 Both customers and companies benefit from ecommerce as it gives global exposure to the

business and serves a multitude of options for the customers. The cost of creation, processing,

distribution, storage and retrieval of information is not very high with easy access to big data and

cloud computing. Hence, a company can take complete advantage of the opportunities available


 From the customer’s perspective, they have options for faster delivery, effective comparison,

complete information and excellent security. Also, they can browse and shop whenever they find a

moment of leisure without intruding on their schedule. A Google study suggests that 82%

smartphone users refer to their mobile phones inside a store when making a purchase decision

and 25% in-store shoppers have had at least one online interaction with the retailer in the last 3


technological innovations for smart shopping

Technological Innovations for Smart Shopping

 There are innovative ways in which the eCommerce growth can be furthered and brick-and-

mortar stores can engage their customers. Retailers are aware of the overlap between online and

physical channels and are increasingly offering in-store plus online services to enhance the

customer’s shopping experience. Some of the prominent and successful services are a curbside

pick-up, online reservations, same-day delivery, targeted offers, welcomes, loyalty rewards,

mobile payments and much more.

 These services are enabled by technologies such as GPS tracking, maps, beacons, and in-app

messages and push notifications, payment gateways and security layers. Using the device features

such as beacons, NFC, camera, and platform-based applications such as maps, virtual payment

banks etc., the boundaries of convenient services that can be offered to customers are expanded.

Customer’s shopping can be delivered to them at their doorstep and virtual payments element

the need for any cash transactions.

offering unique in store experience with

Offering Unique In-store Experience with Personalization

 Beacon technology has revolutionized the way a brick-and-mortar store interacts with its

customers. These are low energy Bluetooth devices that can detect a device in a certain

radius and send automated messages that are personalized.

 In supermarkets it can act as a guide to a customer, informing them of products available

in each aisle and the offers that are currently available on products they frequently


 In-store personalization has matured to the point where a greeting is sent on the

customer’s mobile as they enter the store and details of the shop assistant such as name

and position will be displayed as they are guided.

 Smart initiatives around the store will increase footfalls to brick-and-mortar stores as it

will add a fun element and personal touch for customers who are increasingly opting for

the convenience of shopping online.

features for enriched ux

Features for enriched UX

 In-home services and delivery

Where it is easier to shop from home, A retailer will have to find a way to reach such customers and

engage them. Hand delivering and setting up electronics is an established norm that can be extended by

grocers and clothing and accessories stores.

 QR code

Smartwatches are being used to scan QR codes for availing coupons and rewards. QR code scanning is

also being done to scan product barcode and get complete info including best prices on the Internet. QR

codes are facilitating “hands-free” shopping experience via wearable devices.

 Location-based services

Free and same day shipping is no longer an option but a requirement. An intricate tracking device and

delivery mechanism with the option for a user to give instant feedback on delivery will improve service


 Mobile payment solutions

Mobile payments have already been adopted in a big way and this will continue to grow. There are

approximately 447.9 million mobile payment users globally and mobile payments in general are expected

to generate $60 billion as per Business Insider and by 2020 it will account for $503 billion in sales.

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Why solution analysts is ideal for your project

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