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Topic 1 Basics of e-Commerce: Getting Started Objectives of Topic 1 What is e-commerce? Differences from traditional commerce Advantages, statistics, & benefits of e-commerce Roadmap of getting started in e-commerce Objectives of Topic 1 CONTINUED Types of e-commerce

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topic 1 basics of e commerce getting started
Topic 1

Basics of

e-Commerce:

Getting Started

objectives of topic 1
Objectives of Topic 1
  • What is e-commerce?
  • Differences from traditional commerce
  • Advantages, statistics, & benefits of

e-commerce

  • Roadmap of getting started in

e-commerce

Delta e-Commerce Connection Louisiana Tech University

objectives of topic 1 continued
Objectives of Topic 1 CONTINUED
  • Types of e-commerce
  • Example of e-commerce
  • Technology requirements of e-commerce
  • Evaluate whether e-commerce is right for YOUR individual business situation

Delta e-Commerce Connection Louisiana Tech University

slide4

So, what is e-commerce?

E-commerce

is defined as:

the buying and selling of goods and services on the “World Wide Web”

Delta e-Commerce Connection Louisiana Tech University

differences between e commerce and traditional commerce
Differences between e-commerce and traditional commerce:
  • Traditional commerce
    • transactions consist of person-to-person contact -- in person, over the phone, or via “snail” mail
  • E-commerce
    • transactions are transmitted over a computer network [world wide web]

Delta e-Commerce Connection Louisiana Tech University

differences between e commerce and traditional commerce continued
Differences between e-commerce and traditional commerce: CONTINUED
  • Traditional commerce
    • transactions handled manually
  • E-commerce
    • automates transactions
    • Customers go to a web site
    • Get information
    • Click a button to make a purchase
    • Can choose and order products & services, make payments, and even monitor their order status

Delta e-Commerce Connection Louisiana Tech University

differences between e commerce and traditional commerce continued7
Differences between e-commerce and traditional commerce: CONTINUED
  • Traditional commerce
    • constrained by physical location and/or business hours
  • E-commerce
    • global market
    • 24 hours-a-day, 7 days-a-week

Delta e-Commerce Connection Louisiana Tech University

advantages of e commerce
Advantages of e-Commerce:
  • A small business can …
    • Provide better service to

existing customers

    • Reach out to new markets
    • Reduce cost of sales, and
    • Grow its bottom line!

Delta e-Commerce Connection Louisiana Tech University

e commerce statistics
e-Commerce Statistics:

Source: ActivMediad

Delta e-Commerce Connection Louisiana Tech University

e commerce statistics continued
e-Commerce Statistics: CONTINUED
  • Service industry quote requests have increased by 180 percent in the past 14 months”NUA Internet Surveys
  • “Sales in the nine leading on-line categories have the potential to grow from $34 billion in 2000 to $168 billion by 2005”The Boston Consulting Group

Delta e-Commerce Connection Louisiana Tech University

benefits of e commerce
Benefits of e-Commerce:
  • By using e-commerce, ANY business, regardless of size, can reach out to new markets that might otherwise be unobtainable
  • Products and services sold over the web are available to customers all over the world anytime

Delta e-Commerce Connection Louisiana Tech University

benefits of e commerce continued
Benefits of e-Commerce:CONTINUED
  • E-commerce can increase the speed, accuracy and efficiency of business transactions by reducing errors and duplicated work, and minimizing product returns

Delta e-Commerce Connection Louisiana Tech University

benefits of e commerce continued13
Benefits of e-Commerce: CONTINUED
  • E-commerce also lowers the cost of sales by allowing customers to create and send purchase orders

on-line

    • This reduces both time and expensive overhead costs of sales processing

Delta e-Commerce Connection Louisiana Tech University

benefits of e commerce continued14
Benefits of e-Commerce: CONTINUED
  • Finally, businesses can use

e-commerce data to refine product offerings and forecast product sales

    • This lets them focus on their best-selling products, thereby controlling procurement expenses

Delta e-Commerce Connection Louisiana Tech University

slide15

.com

E-Commerce Roadmap

While developing an E-Commerce presence, it is important to know where you are now as well as the appropriate destination for your business

Level 5

  • End-to-end
  • Fulfillment
  • Workflow
  • Seamless connectivity to back-end system(s)
  • Minimize/eliminate manual input on transactions.
  • B2B automated processes

Level 4

Integrated

  • Online orders, payments
  • Order tracking, queries
  • Funds transfer

Transactional

Level 3

  • Registration
  • Forms
  • E-mail
  • Secure transaction processing
  • Online payment authorization
  • Authentication and validation

Level 2

Interactive

  • Advertising
  • Marketing
  • Information
  • Web site connectivity to database application(s) and email accounts

Static

Level1

  • No company web site
  • Can access other sites
  • Web site
  • Content development & updates

Access

  • Internet access through ISP
  • E-mail accounts
  • Legend
  • - Functions at Level
  • - Requirements to achieve next level

No

Capability

Delta e-Commerce Connection Louisiana Tech University

Adapted from: www.mepcenters.nist.gov/public/ecommerce-summit.nsf

level 0 no capability
Level 0: NO CAPABILITY

Where we are ...

  • No Internet Access
  • Internet access through ISP
  • E-mail accounts

?

To Get to Next Level ...

Delta e-Commerce Connection Louisiana Tech University

level 1 access
Level 1: ACCESS

Where we are ...

  • No company web site
  • Can access other sites
  • Web site
  • Content develop-ment & updates

e-mail

To Get to Next Level ...

Delta e-Commerce Connection Louisiana Tech University

level 2 static
Level 2: STATIC

Where we are ...

  • Advertising
  • Marketing
  • Information
  • Web site connectivity to database appli-cation(s) and e-mail accounts

FOR SALE

To Get to Next Level ...

Delta e-Commerce Connection Louisiana Tech University

level 3 interactive
Level 3: INTERACTIVE

Where we are ...

  • Registration
  • Forms
  • E-mail
  • Secure transaction processing
  • Online payment authorization
  • Authentication and validation

To Get to Next Level ...

ORDER FORM

Delta e-Commerce Connection Louisiana Tech University

level 4 transactions
Level 4: TRANSACTIONS

Where we are ...

  • Online orders, payments
  • Order tracking, queries
  • Funds transfer
  • Seamless connectivity to back-end system (s)
  • Minimize/eliminate manual input on transactions
  • B2B automated processes

ON-LINE

ORDERING

To Get to Next Level ...

Delta e-Commerce Connection Louisiana Tech University

level 5 integration
Level 5: INTEGRATION

Where we are ...

  • End-to-end
  • Fulfillment
  • Workflow
  • At “.com” Level

$$$$

$$$$

We're There!!

Delta e-Commerce Connection Louisiana Tech University

slide22

.com

E-Commerce Roadmap

While developing an E-Commerce presence, it is important to know where you are now as well as the appropriate destination for your business

Level 5

  • End-to-end
  • Fulfillment
  • Workflow
  • Seamless connectivity to back-end system(s)
  • Minimize/eliminate manual input on transactions.
  • B2B automated processes

Level 4

Integrated

  • Online orders, payments
  • Order tracking, queries
  • Funds transfer

Transactional

Level 3

  • Registration
  • Forms
  • E-mail
  • Secure transaction processing
  • Online payment authorization
  • Authentication and validation

Level 2

Interactive

  • Advertising
  • Marketing
  • Information
  • Web site connectivity to database application(s) and email accounts

Static

Level1

  • No company web site
  • Can access other sites
  • Web site
  • Content development & updates

Access

  • Internet access through ISP
  • Email accounts
  • Legend
  • - Functions at Level
  • - Requirements to achieve next level

No

Capability

Delta e-Commerce Connection Louisiana Tech University

Adapted from:www.mepcenters.nist.gov/public/ecommerce-summit.nsf

types of e commerce
Types of e-Commerce:
  • Business-to-consumer [B2C]
  • Business-to-business [B2B]
  • Business-to-government [B2G]

Delta e-Commerce Connection Louisiana Tech University

let s look at newly developed e commerce site
Let’s Look at Newly Developed e-Commerce Site …

www.techfarmsales.latech.edu

Delta e-Commerce Connection Louisiana Tech University

slide25

Home Page

Clickable

Delta e-Commerce Connection Louisiana Tech University

slide26

Clickable

Delta e-Commerce Connection Louisiana Tech University

slide27

Clickable

Delta e-Commerce Connection Louisiana Tech University

slide29

Map

Delta e-Commerce Connection Louisiana Tech University

slide30

Background Info

Delta e-Commerce Connection Louisiana Tech University

slide31

FAQ's

Delta e-Commerce Connection Louisiana Tech University

slide32

Subscription

Services

Delta e-Commerce Connection Louisiana Tech University

slide33

Other Methods of Contact

Delta e-Commerce Connection Louisiana Tech University

slide34

Clickable

Content is still being added ...

Delta e-Commerce Connection Louisiana Tech University

slide35

Clickable

Delta e-Commerce Connection Louisiana Tech University

tech farm salesroom
Tech Farm Salesroom
  • What characteristics of the web-site are similar to your needs?
  • What characteristics are differentfrom your needs?

Delta e-Commerce Connection Louisiana Tech University

tools to get started
Tools to Get Started
  • Internet Software –
    • Browsers
      • Internet Explorer®
      • Netscape ®
      • Other
    • e-mail Clients
      • MS Outlook ®
      • Netscape ® Mail
      • Pegasus ® Other

Delta e-Commerce Connection Louisiana Tech University

tools to get started42
Tools to Get Started
  • Web Site Design Software
    • Dream Weaver ®
    • FrontPage ®
    • Other WYSIWYG html editor
  • FTP (File Transfer Protocol) Software
    • [optional if you have Dream Weaver ® or FrontPage ®]
  • Graphics Software
    • Photoshop ®
    • Other

Delta e-Commerce Connection Louisiana Tech University

estimated e commerce hardware requirements
Estimated e-CommerceHardware Requirements
  • Personal Computer $700
  • Printer 75
  • Scanner 100

TOTAL HARDWARE $875

Delta e-Commerce Connection Louisiana Tech University

estimated e commerce software requirements
Estimated e-CommerceSoftware Requirements
  • Microsoft ® FrontPage ®$ 169
  • Microsoft ® Office XP Pro ®328
  • Photoshop ® 325
  • Winzip ® 35
  • WS_FTP ® 40

TOTAL SOFTWARE $897

Delta e-Commerce Connection Louisiana Tech University

estimated e commerce services requirements
Estimated e-CommerceServices Requirements
  • Internet Service Provider [ISP] $ 420
  • Web Hosting 350
  • Domain Name Registration 35

TOTAL SERVICE FOR 1 YR. $ 805

Delta e-Commerce Connection Louisiana Tech University

estimated fees for transaction processing technologies
Estimated Fees for Transaction Processing Technologies
  • Storefront Shopping Cart $895 - one time
  • Secure Certificate 128/40 bit $895 ($349) - annual
  • Payflow Pro ® $895 - one time
  • OR SSL ID + Payflow Pro ® $1395 - one time
  • iBill ® charges 15% of sales flat fee for all of the above – No merchant account required

Delta e-Commerce Connection Louisiana Tech University

slide47

Estimated Fees for Transaction Processing Technologies

  • Setup fee: VeriSign ® $0
  • Visa/Mastercard rate: 2.3%
  • Visa/Mastercard transaction fee: $0.30
  • Minimum monthly payment: $25
  • Monthly service fee: $10
  • Non-Visa/Mastercard $0.30

transaction fee:

Delta e-Commerce Connection Louisiana Tech University

tools to get started48
Tools to Get Started
  • If you want to accept checks and credit cards online you will need …
    • An Internet merchant account
    • A secure server layer ID
    • Transaction processing software
    • Shopping cart software

Delta e-Commerce Connection Louisiana Tech University

thank you
Thank You!!

Are there any questions?

Delta e-Commerce Connection Louisiana Tech University