Advertising and Marketing: A Practical Organizational Ethics Response. Philip Boyle, Ph.D. Vice President, Mission & Ethics www.CHE.ORG/ETHICS. Etiquette . Press * 6 to mute; Press # 6 to unmute Keep your phone on mute unless you are dialoging with the presenter
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Philip Boyle, Ph.D.
Mission & Ethics
From one of Chicagoland's
Puffery and embellishment—what’s wrong with it?
Based on view that human communities require certain virtues or skills including honesty truthfulness, compassion, loyalty, and justice
Values/goods to be positively promoted and protected from being acted against
What goods will be risked by advertising?