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SOCIAL NETWORKING

SOCIAL NETWORKING. USING ONLINE COMMUNICATION TOOLS in Your Admissions & Records Office. Get Motivated to Use Facebook, Live Chat & Twitter. It is Extremely Effective It is Preferred by Your Students It is Free and Manageabl e. Powered by. What is Social Networking?.

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SOCIAL NETWORKING

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  1. SOCIAL NETWORKING USING ONLINE COMMUNICATION TOOLS in Your Admissions & Records Office

  2. Get Motivated to Use Facebook, Live Chat & Twitter It is Extremely Effective It is Preferred by Your Students It is Free and Manageable Powered by

  3. What is Social Networking? Our definition – using web & mobile technologies to engage with students; establishing the sense of “community” through frequent social interaction Oops – wrong concept of social  Combination - Facebook, live chat & Twitter

  4. Survey of the Audience • Who is already using Facebook, live chat, Twitter, or something else? • Describe your experience … briefly

  5. What is Social Networking? • Similar to the Listserve community:exchange ideas, questions answered, and common bond • Take the idea of the Listserve community one step further – engaging the students to build a social community

  6. How Do You Get Started? • Start slow • Choose one social media tool to start • Research your college website – what social media is currently being used? If none, start with public relations / webmaster • Make one posting per week • Co-author messages with Director of Admissions

  7. What Do You Do or Say to the Students Online? • Time-critical info (i.e. registration deadlines) • Last-minute changes on class offerings (i.e. new offerings – register now) • Fees & payments (i.e. drop for non-payment – pay now) • Events (i.e. speakers on campus, transfer workshops, ASG socials) • Athletic & club awards received • Hours of operation, campus closures & system down (i.e. extended hours beginning of semester) • Campus emergency & crisis • LAST but not least – social & engaging info

  8. EXAMPLES–Informational

  9. EXAMPLES–Questions from Students

  10. EXAMPLES–Students Comments

  11. EXAMPLES–Engaging the Students

  12. Why Would You Use Facebook, Live Chat or Twitter? • EXTREMELY EFFECTIVE • 12-week class offerings – 25% filled within 2 days – would have taken at least a week or two • Smooth transition to online Add Code – no more paper add cards – significantly decrease human errors, paper costs & scanning resources • Questions asked through live chat – decrease # of phone calls & in-person

  13. Why Would You Use Facebook, Live Chat or Twitter? • PREFERRED METHOD BY STUDENTS • Age groups of 18, 19, and 20 year-old students make up 70% of SCC Fall 2010 enrollment • 79% of Facebook users b/w ages of 18-34 • SCC Facebook monthly active users increased 220% over 5-month period • Refer students to college website – give them links w/in answers on Facebook & live chat

  14. Why Would You Use Facebook, Live Chat or Twitter? Powered by • FREE & MANAGEABLE • MEEBO offers live chat – free • Facebook & Twitter are free • Easy to implement–no need for a technical degree • Manageable – do not need dedicated person – Facebook provides automatic email notifications & weekly summary

  15. How Much Time Do You Spend Doing This? • At first a couple of hours a week • Now 30 minutes every other day – create messages, check links • Not recommended to post every day – look at other campus postings – don’t overdue it! • Part of daily activities / responsibilities

  16. Who Should Do This? • Young-minded, energetic person • A social person • Likes working with technology – not afraid to try new things • Highly organized • Good writing skills

  17. Facebook Email Notification • Instant email notification to FB administrator when someone posts on your FB wall

  18. Facebook Weekly Summary • Weekly summary emailed to FB administrator

  19. Facebook Insights • Analytic tool of your college website statistics • Provide user statistics: gender & age groups, cities, mobile devices used, external referrers • Use statistics to track trends (Dean Hopkins) • Director of A&R use statistics for Board meetings – college administrators love statistics (Linda Miskovic)

  20. Facebook Insights

  21. Facebook Insights

  22. Facebook Insights

  23. Challenges • Build a sense of community w/o self-promotion (reply using the student’s first name, make it conversational, engage in their social issues) • An evolving tool (i.e. not afraid to test new features) • Establish guidelines (i.e. cannot post videos, block words) • Not a bulletin board (i.e. room for rent) & not a swap meet (i.e. used book for sale) • Administrator can hide or pull a posting/comment & block students

  24. Looking Ahead • The most effective social networking in an A&R environment may be a combination of: • Facebook, live chat, Twitter, YouTube & Camtasia • Facebook & Twitter to engage • Live chat for individual questions • YouTube to “show” – talking directions (need closed captions though) • Future technologies • Blogging, mobile apps for registration

  25. Live Demonstration • MEEBO – live chat • Facebook • Twitter

  26. Questions • Anyone?

  27. Resources • Facebook www.facebook.com • MEEBO (live chat) www.meebo.com • Bit.ly (shorten links) http://bit.ly/ • Twitter www.twitter.com • YouTube www.youtube.com • Camtasia software • Hubspot (free webinars) www.hubspot.com • Mobile device apps

  28. Contact Information • Linda Miskovic – Director of Admissions & Records – Santiago Canyon College – miskovic_linda@sccollege.edu • Dean Hopkins – Electronic Media Specialist – Santiago Canyon College – hopkins_dean@sccollege.edu • Loann Tran – Admissions & Records Specialist II – Santiago Canyon College – tran_loann@sccollege.edu

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