Connecting Heritage and Dreams

1. 1 Connecting Heritage and Dreams

2. 2 Agenda • Introductions • Company • People • Today’s Market Environment • Let’s Talk: Your Business… From Your Perspective • Your Business Objectives • Your Status • Next Steps

3. 3

4. 4 Values Integrity Excellence Innovation Harmony

5. 5 Vision To become the primary infrastructure that high net worth individuals use to market, purchase and sell luxury residential and commercial real estate.

6. 6 Mission • To deploy a robust, consumer-friendly lead generation system that connects high net worth individuals to global luxury residential and commercial brokerage properties • To revolutionize how luxury residential and commercial real estate is marketed through innovative technologies and technology integrations • To create technology and marketing synergies among global commercial real estate organizations and luxury residential brokerages • To provide a vehicle for high-end service providers to reach high net worth individuals who have purchased real estate

7. 7 What We Do • Define or refine your business objectives • Evaluate your current business situation • Design or refine marketing strategies • Through • Deliver ongoing activity implementation services

8. 8 What Makes Us Unique • Experienced business marketing experts • Experienced property marketing experts • Experienced technology integrators • Global reach through established business relationships • We combine high-end residential, commercial, high-end resort rentals and specialty properties on one platform

9. 9 Executive Implementation Team James Herrera Chief Executive Officer Deb McManus Vice President of Marketing Jack Lindberg Director of Online Marketing Services

10. 10 Industry Experts James Osgood President OfficeFinder.com Carl Bosse President Associated Realty of the Americas

11. 11 Market Conditions

12. 12 Types of Market Conditions • Economic • Local • National • International • Technology • Web • Mobile • Social • Marketing • Traditional • Online • Social • Mobile

13. 13 13 Internet Evolution The key here is operating in the right “realm”. Many are still spending tons of time and money on SEO and it’s not the same as it used to be. The Internet has evolved past it... Influence Input Control Public “man-hours” Online Direction Ability Browsers Portals Search Engines Cloud Social Media

14. 13 13 Marketing isn’t what it used to be... Your website is the center of your Marketing plan Social Media has provided us with an “incubating” area to keep those that aren’t ready to buy when they see a traditional ad engaged until they are ready - all the while, building a profile on them. Facebook Robb Report Ad Ready Now? No Twitter Yes Website Purchase YouTube LinkedIn

15. 13 13 Each site has its purpose and “personality... Because each site has different features, they’ve developed their own “personalities” which attract certain types of people and encourage certain types of behavior. Using each one properly has a lot to do with eventual success...

16. 13 13 Some have learned effective methods...

17. 13 13 A good social media plan is capable of... • generating a higher occupancy rate • generating more revenue per room/night per guest • Creating a more positive experience for the guest

18. $137.3 billion market in 2011 14 14 Marketing OverviewLuxury Hotels Rebounds Source: Smith Travel Research

19. 15 15 Marketing Overview Sources: Smith Travel Research, Starwood Asia Pacific Investor Day, July 21, 2012

20. 16 16 Marketing Overview CMO Budget Allocation – February 2012 Marketing spending on traditional advertising expected to plummet further (-161%) Source: CMO Survey Feb 12, Duke Fuqua School of Business & American Marketing Association

21. 17 17 Marketing Overview2012 Social Media & Tourism Industry Stats Source: World Travel Market Industry Report & Global Trends Report

22. 18 Your Business

23. 19 19 Marketing Review – Property Audit Reviewed 8/1/12

24. 20 20 Next Steps - “Start with the End in Mind!” • Define meeting time for project completion • Assign internal project “champion” and team • Define meeting times for implementation teams • Meeting 1: deep dive into current business activities • Meeting 2: meeting with TA team and champion’s team to review recommendation. Schedule meeting with Executive Team • Present recommendations to Executive Team

25. 21 21 Thank You

26. 22 22 Notes • The following slides are not part of the presentation. They are here as a reminder of the services we might provide and can insert into the presentation if appropriate.

27. 23 Current Services

28. 24 Future Services • The Luxury Channel • HD Interactive broadcast network that aggregates and provides on demand programming of luxury residential real estate • Subscription access to the channel by member brokerages and agents • Traditional advertising will be sold to international brands who wish to appeal to high net worth individuals (HNWI) • Country sponsorship packages will be sold to service providers to the HNWI • Analytics • Country-focused sales analytics will be sold to the brokerage and building industry

29. VP Sales/Industry Relations CEO CTO IT Systems Web Development Analytics Production CFO Operations Accounting HR Support Legal Real Estate Technology Commercial Real Estate Luxury Real Estate Executive Suites Luxury Vacation VP Marketing Corporate Marketing MarCom Investor Relations Corporate Social Media Bus. Dev. Social Media Business Development Videography 25