Pattern Technology can help ISVs offer added value to your clients

1. Develop one pattern for deployment in a private and public cloud. • Accelerate product development using simplified dev/test via a cloud delivery model with lower maintenance costs and increased reliability. • Single unified interfacefor business users to adjust rules and run analytics applications without IT intervention. • Reduced systems management coststhrough consolidated administration functions. • Develop and deploy new products and services faster. • Increased sales channel productivity • Increased flexibility and responsiveness to changing customer preferences • Reduce the number of unplanned outages by as much as 90 % or more with built-in application optimization. • Built-in application elasticity allows applications scale up or scale down automatically allowing support for up to 40 percent more transactions. Pattern Technology can help ISVs offer added value to your clients Accelerate Cloud Consolidate Optimize Innovate

2. IBM Patterns of Expertise Optimize Leading Software Capabilities for PureApplication System - 1H2013 Announcements Mobile Application Platform 6.0 IBM CastIron 6.4 IBM API Management 2.0 IBM DataPower Gateway Appliances (XG45, XI52) IBM Domino* WebSphere Commerce 7.0 WebSphere Transformation Extender w/Launcher 8.4.1 SAP Business Suite* QRadar SIEM* QRadar Log Manager* IBM Security Access Mgr* Collaborative Lifecycle Management* Rational App Developer* Business Intelligence 2.0 IBM Maximo Asset Management 7.5 Information Server 9.1 Compute Node Pattern BPM 8.5 ODM 8.5 WAS 8.5.5 Billing ERP Imaging • Data Management • Solutions • Software Delivery and Lifecycle Asset and Facilities Management • Business Analytics & Data Warehousing Social Collaboration • Security, Risk Management , Compliance • Business Process Mgmt • App Infrastructure Mobile Developmentand Connectivity • Connectivity, Integration and SOA * IBM intends to deliver these new software patterns in the future

3. ISVs and IBM are delivering optimized solutions for PureSystems * * 350 Solutions from 275 Partners Banking Energy & Utilities Insurance Financial Markets Telecom Government Retail Consumer Products Healthcare IBM Capabilities Social Business Mobile Big Data Data Management Business Analytics & Data Warehousing Information Integration and Governance Mobile Developmentand Connectivity Collaboration Web Experience Application Infrastructure Business Process Management Connectivity, Integration and SOA Asset and Facilities Management

4. On PureApplication System, typical deployment time dropped from 3 days to 20 minutes. On PureApplication System, typical deployment time dropped from 16 hours to 20 minutes. "Using a prepackaged virtualization product such as PureSystems means that we can maintain a greater level of repeatability and system stability, in addition to drastically reducing deployment times." - Sean Capes, Group Chief Technology Officer, “IBM PureApplication System with the POWER7+ architecture offers a greater level of stability and flexibility for our shared customers. Most importantly, we expect to offer an even lower cost of ownership to our customers by optimizing the Manhattan Supply Chain Process Platform with the IBM PureApplication System.” - David Landau Vice President, Product Management “… we saw that using PureApplication increases the reputation of our FLEXTERA solution.”- Konstantin Varov, Director, Diasoft On PureApplication System, typical deployment time dropped from 8 hours to 16 minutes ISV Success Stories

5. Silvermoon Business Systems saves costs with IBM solutionPureApplication System technology helps create competitive advantage Tailor based on Geo Solution • Optimize LUNOS Enterprise Suite software for IBM PureApplication System technology: • Fully portable, irrespective of the underlying platform. • Provides a single-source application solution for Silvermoon customers. • Built for a cloud environment. Business Need Create a competitive advantage by removing integration complexities of its LUNOS Enterprise Suite software on the cloud. Benefits • Silvermoon expects to see a 50% savings in IT-specialist costs. • Reduced typical deployment time of their application from two weeks to 18 minutes. • Silvermoon can automatically scale its solution without becoming overburdened or having to hire experts required for scaling. “IBM technology comes at an unprecedented value. Look at the hidden cost of trying to manually create a streamlined, integrated platform comparable to the PureApplication System, as opposed to implementing this ready-to-use, reliable solution. —Nicolouw Kruger, cloud strategist, Full case study View the solution in PureSystems Centre

6. 4 Key Steps for ISVs to Leverage IBM PureSystems An end-to-end approach to build, sell and deliver solutions jointly with IBM...or leverage PureSystems in your own company to provide hosted services or improve the economics of IT in YOUR company Step 4 Find new markets with PureSystems Identify opportunities and earn referral fees through Software Value Incentive & Business Partner PureSystems References Use PureSystems to offer hosted services or in your company data centers. https://ibm.biz/Bdxnvg Step 3 Build skills to capture new opportunities Explore Expert Integrated Systems Sales Mastery Tests and Technical resources available. https://ibm.biz/Bdxnvx Step 1 Identify the PureSystems Opportunity Learn about the benefits and use cases for IBM PureSystems. See how Expert Integrated Systems can open new markets for your solution. https://ibm.biz/BdxqHw Step 2 Validate your solution on IBM PureSystems Enable your solution on the IBM PureSystems family of offerings. Optimizing your solution can deliver quicker deployment times and improved performance increasing value to your clients. https://ibm.biz/BdxnSz

7. Complete successful ISV Application Pattern (PureApplication System) or ISV Virtual Appliance (PureFlex System) enablement. Create Global Solutions Directory Display entry. Complete Marketing requirements Sign ‘Ready for IBM PureSystems’ supplement agreement. What is the Ready for PureSystems Program?Requirements & Benefits Ready for PureSystems is the structure through which we validate ISV solutions on PureSystems and distribute the benefits. ISV Requirements ISV Benefits Inclusion in IBM PureSystems Centre. Use of ‘Ready for IBM PureSystems’ Mark Prioritization for IBM case studies, videos and seller engagements Counts as technical certification for Software Value Incentive (PureApplication ISVs only.)

8. Step 2: Nominate your solutionIn the Global Solutions directory, go to Nominate your solution for an IBM Industry Framework, technical validation or specialty. Step 3:Schedule a validation sessionAfter receiving your nomination form, we will contact you to schedule an enablement and validation session. We will assist you in creating and testing a virtual application pattern to enable on the PureApplication System. Getting Ready for PureSystems Step 1:Create a Global Solutions Directory listingGo to Manage solutions, sign in to the Global Solutions Directory using your IBM ID and create a listing for each product you want to nominate for validation. If your product is already listed in the Global Solutions Directory, you are ready to proceed. Visit the Ready for PureSystems webpage Scan here for more details!

9. Take advantage of IBM Web content syndication Turn your Web site into a more robust marketing and sales engine! Transform your Web site into a powerful tool your sales teams can leverage with clients Demonstrate experience, creditability and relationship with IBM Capture leads directly and manage through the sales cycle Keeps customers and prospects on your Web site at all times Harness the power of syndication with up-to-date IBM content on your Web site Leverage IBM's Web content on your own site with minimal effort Customize for your Web site, featuring only the products and services you sell Syndicate IBM software, hardware, services, financing and/or brand solution marketing content Updated and refreshed automatically Enabled for search engine optimization (SEO) and available in 12 languages Easy to get started, you’re in control Easy to implement; simple one-time change to your Web site Use the partner console to manage your content, view and manage leads Get reports on traffic to your IBM content to measure effectiveness Access technical support to get you started and keep you going Available at no cost for all PartnerWorld members For more information visit: https://ibm.biz/BdxVC3

10. Consolidate & Optimize with PureSystems Consolidate Optimize Lowering TCO* 10-16% Lower than outright purchase when solution is leased: FMV leasing provides client with 10% savings over outright purchase! Customer may extend, trade in or upgrade at mid or end of lease * Represents Net Present Value savings over a 36 month period for an IT infrastructure Fair Market Value lease, "best credit" customer. Current IGF monthly rates for IBM hardware used to calculate PV savings. Savings can vary according to hardware platform

11. Innovate and Accelerate Cloud with PureSystems Accelerate Cloud Innovate Accelerating your project’s cash flow break even point Source: IBM Center for Applied Insights 2011 IBM Global Financing offerings are provided through IBM Credit LLC in the United States and other IBM subsidiaries and divisions worldwide to qualified commercial and government clients. Rates and availability are based on a client’s credit rating, financing terms, offering type, equipment and product type and options, and may vary by country. Non-hardware items must be one-time, non-recurring charges and are financed by means of loans. Other restrictions may apply. Rates and offerings are subject to change, extension or withdrawal without notice and may not be available in all countries.