MAKE YOUR INFLUENCER CONTENT BETTER Those who have an intimate connection with a smaller group of followers may have a more sustainable and consistent influence over a segment of your company’s market.
MAKE YOUR VIDEO CONTENT BETTER He suggests focusing on crafting a video campaign that can generate results. One with a clear strategy, measurable goals and a great call to action at the end, not necessarily a great punchline.
MAKE YOUR CONTENT TEAM BETTER ‘Content’ has always referred to a broad range of possible offerings, from the traditional text-based blog to gamification, videos and virtual reality. But, the shift we’re seeing is that going forward, a spectrum of content will be the norm.
MAKE YOUR EVENT CONTENT BETTER In the future, marketers need to use these insights about what attendees want, to develop customer-focused events – true breakthrough experiences – rather than continuing to create events where the agenda is to tell customers what a brand wants them to hear.
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