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The Underagers

This proposal addresses the challenges of strict advertising regulations at government, community, and self-regulation levels. It suggests decreasing regulatory constraints, maintaining government oversight, and eliminating unnecessary self-regulation. The proposal includes guidelines for advertising content related to drinking age and safety regulations. It also discusses current ineffective regulations regarding advertising, emphasizing freedom of speech and the need for common sense approaches. The impact of advertising on alcohol, tobacco, and gambling consumption is analyzed along with the influences of childhood exposure and peer pressure. Recommendations focus on personal accountability, enforcing the drinking age, raising alcohol prices, and promoting parental guidance.

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The Underagers

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  1. Luis Aguilar Dan Kelly Jesse Aurit Mike Petersen Katie Cummings Bob Telford Emily Gnadt Linda VanVonderen Mike Will The Underagers

  2. Agenda • Problem • Proposal

  3. Problem • Restrictions on advertising are too strict • Too many regulations/levels • Government regulations • Community regulations • Self regulations • Difficult to find • Lack of definition • Effective ???

  4. Proposal • Decrease regulation around advertising • Keep government regulation • Eliminate most of the self regulation • Communities can regulate • Include in advertising: • Drinking age • Safety regulation

  5. Government regulations • Definition of Advertising • Misleading • Owner responsible for publication • No obscene or indecent content • Potency of alcohol • Confusion of brands and taste test

  6. Current Community standards • Limit advertising at community events • Restriction of advertising location • Banning TV and Radio

  7. Current Self regulations • Prohibition of use of certain characters • Product placement • College Marketing • Advertising appeals

  8. Supporting arguments • Ineffective Regulations • Freedom of Speech • Effectiveness of Advertising • Alcohol, Tobacco, and Gambling • Common Sense

  9. Ineffective Regulations • Sports celebrities • Actors must be 25 • Internet entry of age • Alcohol Potency • Side Effects • Health Benefits

  10. ADS

  11. Freedom Of Speech • “Congress shall make no law…abridging the freedom of speech, or of the press.” • 44 Liquormart Inc. v. Rhode Island • Department of Health and Human Services • Federal Trade Commission

  12. Effectiveness of Advertising • Research • Problems • Correlation • Childhood exposure to alcohol • Advertising influences consumption

  13. Advertising vs. Consumption

  14. Alcohol, Tobacco, & Gambling • Tobacco restrictions • Health impacts of • Alcohol • Tobacco • Gambling

  15. Common Sense • Increase market share • Appropriate broadcasting of ads • Voluntary decision to consume • Peer Pressure • Parental Influence

  16. Influential Impacts

  17. Recommendation/Conclusion • Make people accountable for their own actions • Enforce drinking age • Increase price of alcohol • Continue to educate… • Parental guidance

  18. Any Questions?

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