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Interview With Larry Kim on PPC, Adwords & WordStream by Cli

ClickMatix was given the opportunity to interview Mr Larry Kim founder & CTO of WordStream on PPC, AdWords & WordStream. For detailed interview visit: www.clickmatix.com/blog/larry-kim-interview/

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Interview With Larry Kim on PPC, Adwords & WordStream by Cli

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  1. ClickMatix Interviews “LARRY KIM – Founder Of WordStream” on PPC, AdWord & WordStream Success

  2. How Has Building WordStream Been Surprising or Unexpected For You? The biggest perception was when you start your own individual business, “You are your own boss”. But majority of entrepreneurs won’t get rich quick and you are accountable to lots of people.

  3. What Is The WordStream Culture & Environment Like In Terms Of Employee Engagement? Our core values is simply, “Be Great.” Authenticity and transparency are critical at WordStream.

  4. How Do You Produce So Much Research & Which Data Source Do You Use? We have access to a massive amount of data. At WordStream we have our own team of dedicates data scientists, who analyze thousands of accounts and pull from it truly useful, macro-level insights.

  5. In Your Experience, Which 3 Crucial PPC Factors Can Be A Real Game Changer? Ad Creative:Success of PPC is based on number of people to clicking on your ads. Most of the ads are unimaginative and quite boring.

  6. Effort:Many people don’t do much and have set the bar really low. There is room for improvement if you put in time and effort..

  7. Be An Early Adopter:It’s incredibly powerful to be the first in your niche using the latest AdWords tools and features. You should stay one step ahead of others, else you will doing same thing as everyone.

  8. Which Ad Extension Will Google Introduce In Future? Few extensions like the location and call extensions.

  9. What Is The Biggest Challenge You've Had To Overcome While Working With Client? Overall performance and results doesn’t always translate to a “Happy Customer” and a lot of professional encounter this. It’s something you have to learn to deal with.

  10. What Advice Can You Give For Those Just Starting A Career In PPC? Learn the basics of PPC, SEO marketing services & how it works. This is important and will drive your success. Try and develop your core skills.

  11. For detailed information please visit www.clickmatix.com

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