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m-Commerce: Innovative solutions to enhance SME competitiveness. E-commerce and SME competitiveness WSIS Action-Line Facilitation Meeting - ITU, 22 May 2008. Raphaël Dard – ICT for Trade Development Enterprise Competitiveness Section International Trade Centre. Why mobile phones matter?.

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m commerce innovative solutions to enhance sme competitiveness

m-Commerce: Innovative solutions to enhance SME competitiveness

E-commerce and SME competitiveness

WSIS Action-Line Facilitation Meeting - ITU, 22 May 2008

Enterprise Competitiveness Section

Raphaël Dard – ICT for Trade Development

Enterprise Competitiveness Section

International Trade Centre

slide2
Why mobile phones matter?

Enterprise Competitiveness Section

source: wireless intelligence/GSMA

slide3
Where is the strong adoption rate?

Enterprise Competitiveness Section

source: Wireless Intelligence/GSMA

slide4
Where does mobile matter most?

Fax

Fixed

line

Mobile

Web

E-mail

Enterprise Competitiveness Section

or this environment?

in this environment?

slide5
Mobile phones become PCs…

Enterprise Competitiveness Section

The frontier slowly fades...

slide6
5 ways to enhance SME competitiveness

Enterprise Competitiveness Section

  • Internal efficiencies
  • Visibility and linkages
  • Market information
  • Leapfrog traditional barriers
  • Financial transfer facilitation
slide7
Internal efficiencies

Enterprise Competitiveness Section

...to more complex solutions

From simple...

communications

geolicalisation

slide8
Visibility and linkages

Enterprise Competitiveness Section

direct marketing

business matching

slide9
Market information

Enterprise Competitiveness Section

tradeathand

marketPrices

slide10
Market information

Enterprise Competitiveness Section

tradeathand

marketAlerts

slide11
Leapfrog traditional barriers

Enterprise Competitiveness Section

Digital Content goes mobile: One track out of two sold over a cellular network

slide12
Facilitate financial transfers

Enterprise Competitiveness Section

Source: CGAP 2008

slide13
Why m-banking has a huge potential for trade development & poverty reduction?

Enterprise Competitiveness Section

  • Mobile adoption in developing countries
  • M-banking permit cheaper financial services
  • Reach many so-called “unbanked”
  • Financial services boost entrepreneurship
slide14
Challenges, or how to make it happen

Establish m-finance standards (telecom technicalities and financial processes)

Elaborate and agree on policies;

Disseminate best practices; and

Enable the environment for shared benefits for all stakeholders

Enterprise Competitiveness Section

slide15
Thank you for your attention!

Enterprise Competitiveness Section

Q&A:

“Will e-Commerce start with m-Commercein Least Developed Economies?”

Raphaël Dard, dard@intracen.org