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Michael Nemetz Regional Sales Manager Interactive Intelligence Inc 317 715-8194 voice fax MikeNININ

Multi-Media in the Contact CenterThe impact on a Call Center when you move to a Contact Center . How is a Contact Center different than a traditional Call Center? Reporting (Real Time and Historical) across media types?Are you using Work Force Optimization? What happens if you only measure voice

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Michael Nemetz Regional Sales Manager Interactive Intelligence Inc 317 715-8194 voice fax MikeNININ

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    1. Michael Nemetz Regional Sales Manager Interactive Intelligence Inc 317 715-8194 voice & fax MikeN@ININ.com

    2. At Interactive Intelligence, we have believed from the very beginning that people and businesses need forward-looking information management solutions and interaction management solutions. By information management solutions, we mean the information systems, such as a packaged customer relationship management system or enterprise resource planning system, or as a custom-built ordering or services system. These systems focus on capturing information for the business. By interaction management, we mean the systems that help connect people together. These communications-based solutions help facilitate interaction between people, thus making business processes run more smoothly. These interactions might be voice, FAX, e-mail or Web-based. Interactive Intelligence focuses on Interaction Management solutions and also in tying information and interactions together to build the best communication processes for each organization.At Interactive Intelligence, we have believed from the very beginning that people and businesses need forward-looking information management solutions and interaction management solutions. By information management solutions, we mean the information systems, such as a packaged customer relationship management system or enterprise resource planning system, or as a custom-built ordering or services system. These systems focus on capturing information for the business. By interaction management, we mean the systems that help connect people together. These communications-based solutions help facilitate interaction between people, thus making business processes run more smoothly. These interactions might be voice, FAX, e-mail or Web-based. Interactive Intelligence focuses on Interaction Management solutions and also in tying information and interactions together to build the best communication processes for each organization.

    5. How is a Contact Center different than a traditional Call Center? Business Objective: Execute an regional marketing plan which included centralizing all Nevada reservation departments. Utilize existing technology as much as possible. Improve cross selling of properties. Create efficiencies in the call center and improve customer service. Caesars calculated the ROI for the entire project to be 2 years. The ROI was actually 10 months. The average talk time to book a reservation immediately decreased by 42 seconds. The conversion rate of calls to booked rooms increased by 8%. Our Service Level came in line with the hospitality industry average of 65/35. Reduced staffing by 33% Number of emails from guest increased dramatically after CEI launched new company website initiative 03 CEI was unable to keep up with the ever increasing deluge of emails. 1 full-time person on each property and 3 in corporate dedicated to responding to guest emails. Deployed I3s e-FAQ knowledge base email auto response engine By Q3 2004, We expect to have 83% of our guest emails automatically answered using the e-FAQ solution Business Objective: Execute an regional marketing plan which included centralizing all Nevada reservation departments. Utilize existing technology as much as possible. Improve cross selling of properties. Create efficiencies in the call center and improve customer service. Caesars calculated the ROI for the entire project to be 2 years. The ROI was actually 10 months. The average talk time to book a reservation immediately decreased by 42 seconds. The conversion rate of calls to booked rooms increased by 8%. Our Service Level came in line with the hospitality industry average of 65/35. Reduced staffing by 33% Number of emails from guest increased dramatically after CEI launched new company website initiative 03 CEI was unable to keep up with the ever increasing deluge of emails. 1 full-time person on each property and 3 in corporate dedicated to responding to guest emails. Deployed I3s e-FAQ knowledge base email auto response engine By Q3 2004, We expect to have 83% of our guest emails automatically answered using the e-FAQ solution

    6. How is a Contact Center different than a traditional Call Center? Business Objective: Execute an regional marketing plan which included centralizing all Nevada reservation departments. Utilize existing technology as much as possible. Improve cross selling of properties. Create efficiencies in the call center and improve customer service. Caesars calculated the ROI for the entire project to be 2 years. The ROI was actually 10 months. The average talk time to book a reservation immediately decreased by 42 seconds. The conversion rate of calls to booked rooms increased by 8%. Our Service Level came in line with the hospitality industry average of 65/35. Reduced staffing by 33% Number of emails from guest increased dramatically after CEI launched new company website initiative 03 CEI was unable to keep up with the ever increasing deluge of emails. 1 full-time person on each property and 3 in corporate dedicated to responding to guest emails. Deployed I3s e-FAQ knowledge base email auto response engine By Q3 2004, We expect to have 83% of our guest emails automatically answered using the e-FAQ solution Business Objective: Execute an regional marketing plan which included centralizing all Nevada reservation departments. Utilize existing technology as much as possible. Improve cross selling of properties. Create efficiencies in the call center and improve customer service. Caesars calculated the ROI for the entire project to be 2 years. The ROI was actually 10 months. The average talk time to book a reservation immediately decreased by 42 seconds. The conversion rate of calls to booked rooms increased by 8%. Our Service Level came in line with the hospitality industry average of 65/35. Reduced staffing by 33% Number of emails from guest increased dramatically after CEI launched new company website initiative 03 CEI was unable to keep up with the ever increasing deluge of emails. 1 full-time person on each property and 3 in corporate dedicated to responding to guest emails. Deployed I3s e-FAQ knowledge base email auto response engine By Q3 2004, We expect to have 83% of our guest emails automatically answered using the e-FAQ solution

    7. How is a Contact Center different than a traditional Call Center? Business Objective: Execute an regional marketing plan which included centralizing all Nevada reservation departments. Utilize existing technology as much as possible. Improve cross selling of properties. Create efficiencies in the call center and improve customer service. Caesars calculated the ROI for the entire project to be 2 years. The ROI was actually 10 months. The average talk time to book a reservation immediately decreased by 42 seconds. The conversion rate of calls to booked rooms increased by 8%. Our Service Level came in line with the hospitality industry average of 65/35. Reduced staffing by 33% Number of emails from guest increased dramatically after CEI launched new company website initiative 03 CEI was unable to keep up with the ever increasing deluge of emails. 1 full-time person on each property and 3 in corporate dedicated to responding to guest emails. Deployed I3s e-FAQ knowledge base email auto response engine By Q3 2004, We expect to have 83% of our guest emails automatically answered using the e-FAQ solution Business Objective: Execute an regional marketing plan which included centralizing all Nevada reservation departments. Utilize existing technology as much as possible. Improve cross selling of properties. Create efficiencies in the call center and improve customer service. Caesars calculated the ROI for the entire project to be 2 years. The ROI was actually 10 months. The average talk time to book a reservation immediately decreased by 42 seconds. The conversion rate of calls to booked rooms increased by 8%. Our Service Level came in line with the hospitality industry average of 65/35. Reduced staffing by 33% Number of emails from guest increased dramatically after CEI launched new company website initiative 03 CEI was unable to keep up with the ever increasing deluge of emails. 1 full-time person on each property and 3 in corporate dedicated to responding to guest emails. Deployed I3s e-FAQ knowledge base email auto response engine By Q3 2004, We expect to have 83% of our guest emails automatically answered using the e-FAQ solution

    8. How is a Contact Center different than a traditional Call Center? Business Objective: Execute an regional marketing plan which included centralizing all Nevada reservation departments. Utilize existing technology as much as possible. Improve cross selling of properties. Create efficiencies in the call center and improve customer service. Caesars calculated the ROI for the entire project to be 2 years. The ROI was actually 10 months. The average talk time to book a reservation immediately decreased by 42 seconds. The conversion rate of calls to booked rooms increased by 8%. Our Service Level came in line with the hospitality industry average of 65/35. Reduced staffing by 33% Number of emails from guest increased dramatically after CEI launched new company website initiative 03 CEI was unable to keep up with the ever increasing deluge of emails. 1 full-time person on each property and 3 in corporate dedicated to responding to guest emails. Deployed I3s e-FAQ knowledge base email auto response engine By Q3 2004, We expect to have 83% of our guest emails automatically answered using the e-FAQ solution Business Objective: Execute an regional marketing plan which included centralizing all Nevada reservation departments. Utilize existing technology as much as possible. Improve cross selling of properties. Create efficiencies in the call center and improve customer service. Caesars calculated the ROI for the entire project to be 2 years. The ROI was actually 10 months. The average talk time to book a reservation immediately decreased by 42 seconds. The conversion rate of calls to booked rooms increased by 8%. Our Service Level came in line with the hospitality industry average of 65/35. Reduced staffing by 33% Number of emails from guest increased dramatically after CEI launched new company website initiative 03 CEI was unable to keep up with the ever increasing deluge of emails. 1 full-time person on each property and 3 in corporate dedicated to responding to guest emails. Deployed I3s e-FAQ knowledge base email auto response engine By Q3 2004, We expect to have 83% of our guest emails automatically answered using the e-FAQ solution

    9. Hardware-centric, Multi-box Approach

    10. A Comprehensive, All-in-One Unified Suite

    12. Business benefits of a Contact Center vs. a traditional Call Center? Efficiency Agents can handle multiple interactions simultaneously Customers can choose the media type they are most comfortable with helps builds brand loyalty Customer satisfaction increases Transport costs for non-phone interactions are much lower Increase in sales Vegas.com sales up 225%! Encourages customers to visit the web site instead on calling on the phone Business Objective: Execute an regional marketing plan which included centralizing all Nevada reservation departments. Utilize existing technology as much as possible. Improve cross selling of properties. Create efficiencies in the call center and improve customer service. Caesars calculated the ROI for the entire project to be 2 years. The ROI was actually 10 months. The average talk time to book a reservation immediately decreased by 42 seconds. The conversion rate of calls to booked rooms increased by 8%. Our Service Level came in line with the hospitality industry average of 65/35. Reduced staffing by 33% Number of emails from guest increased dramatically after CEI launched new company website initiative 03 CEI was unable to keep up with the ever increasing deluge of emails. 1 full-time person on each property and 3 in corporate dedicated to responding to guest emails. Deployed I3s e-FAQ knowledge base email auto response engine By Q3 2004, We expect to have 83% of our guest emails automatically answered using the e-FAQ solution Business Objective: Execute an regional marketing plan which included centralizing all Nevada reservation departments. Utilize existing technology as much as possible. Improve cross selling of properties. Create efficiencies in the call center and improve customer service. Caesars calculated the ROI for the entire project to be 2 years. The ROI was actually 10 months. The average talk time to book a reservation immediately decreased by 42 seconds. The conversion rate of calls to booked rooms increased by 8%. Our Service Level came in line with the hospitality industry average of 65/35. Reduced staffing by 33% Number of emails from guest increased dramatically after CEI launched new company website initiative 03 CEI was unable to keep up with the ever increasing deluge of emails. 1 full-time person on each property and 3 in corporate dedicated to responding to guest emails. Deployed I3s e-FAQ knowledge base email auto response engine By Q3 2004, We expect to have 83% of our guest emails automatically answered using the e-FAQ solution

    13. Cost Per Interaction IVR 10 cents to $1 Web 25 cents self service transaction to $10 (live response) E-mail $3 to $4 (live response) Phone Call $10 + Varies by industry - eLoyalty, June 2000

    14. The Interactive Intelligence Solution PBX or IP PBX Multi-Media ACD IVR Fax server Middleware Voice mail Unified messaging Call recorder Dialer

    15. Traditional Environment Costly Multiple legacy devices and vendors Hard to integrate, administer, maintain More points of potential failure

    16. At Interactive Intelligence, we have believed from the very beginning that people and businesses need forward-looking information management solutions and interaction management solutions. By information management solutions, we mean the information systems, such as a packaged customer relationship management system or enterprise resource planning system, or as a custom-built ordering or services system. These systems focus on capturing information for the business. By interaction management, we mean the systems that help connect people together. These communications-based solutions help facilitate interaction between people, thus making business processes run more smoothly. These interactions might be voice, FAX, e-mail or Web-based. Interactive Intelligence focuses on Interaction Management solutions and also in tying information and interactions together to build the best communication processes for each organization.At Interactive Intelligence, we have believed from the very beginning that people and businesses need forward-looking information management solutions and interaction management solutions. By information management solutions, we mean the information systems, such as a packaged customer relationship management system or enterprise resource planning system, or as a custom-built ordering or services system. These systems focus on capturing information for the business. By interaction management, we mean the systems that help connect people together. These communications-based solutions help facilitate interaction between people, thus making business processes run more smoothly. These interactions might be voice, FAX, e-mail or Web-based. Interactive Intelligence focuses on Interaction Management solutions and also in tying information and interactions together to build the best communication processes for each organization.

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