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Personal Marketing Branding Your Career. Toby Boss ESU 6. Essential Questions. What do you want your personal brand to say? How can you consistently deliver your brand?. Objectives. Discuss Differentiation Discuss social media as a branding tool. Wikipedia.
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Personal MarketingBranding Your Career Toby Boss ESU 6
Essential Questions • What do you want your personal brand to say? • How can you consistently deliver your brand?
Objectives • Discuss Differentiation • Discuss social media as a branding tool
Wikipedia • Personal branding is, for some people, a description of the process whereby people and their careers are marked as brands. • the creation of an asset that pertains to a particular person or individual… leading to an indelible impression that is uniquely distinguishable.
Example • Celebrity real-estate mogul Donald Trump uses his last name extensively on his buildings and on the products he endorses (e.g., Trump Steaks). • What are some other celebrity brands?
Product Differentiation • Firms seek to set their products apart from the rest so as to charge a different price. • Typically they use the following: • Packaging • Quality or functions • Service • Advertising • Branding sends a consistent message that is identifiable.
Logos • What comes to mind when you see each of these brands?
Personal Branding • Some examples
Differentiation • So what sets you apart? • Skills • Education • Experience • Vision
Social Media • What do you want your message to include? • Your digital tattoo – make sure your image is what you want to convey. • “Times Square” Analogy
Social Media • How can you use these to convey your brand? • Twitter • Tweet retweeted 3 times will reach 100,000 people • Hashtags • Web 2.0 tools – blogs, Google • Everyone can publish • What will you say?
Pinterest Board • Ideas on personal branding • http://pinterest.com/lynneherr1/personal-branding/
Daily Infographic • How to Brand Yourself
Reflection • What do you want your personal brand to say?