1 / 22

Personal Branding

Personal Branding. About Buzz12. Helping B2B companies and institutions create and execute digital marketing strategies since 2009. Partner Phyllis Neill 20+ years ’ marketing and management Partner David Sher , 35+ years ’ Co-CEO of AmSher. What is a personal brand anyhoo ?.

agnes
Download Presentation

Personal Branding

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Personal Branding

  2. About Buzz12 • Helping B2B companies and institutions create and execute digital marketing strategies since 2009. • Partner Phyllis Neill 20+ years’marketing and management • Partner David Sher, 35+ years’Co-CEO of AmSher

  3. What is a personal brand anyhoo? Creating and managing the “image” by which others perceive you online. Businesses are doing it – why can’t individuals? You DON’T need to be a “computer geek” to develop a strong online personal brand. Very few doing well; takes little effort to “stand out” online.

  4. Why is an online personal brand important? • It’s the first place people will look to form opinions of you. • Finding employment (1 out of every 5 employers used LinkedIn for recruiting; 53% of those look for passive candidates). • Research • Publicize • Summary

  5. Have you Googled yourself lately?

  6. Research • Google yourself • List reasons it’s important to you personally – will shape your efforts • What makes you unique? • Figure out your professional values • Identify KEYWORDS that represent what you want to do.

  7. Sample branding statements • My name is John Smith, a happily employed and experienced project manager. I am unique because of my ability to interface well with non-technical customers and also because of my relentless attention to quality in documenting procedures. I am here to meet like-minded individuals in order to broaden my network of fellow project managers.

  8. Sample branding statements • My name is Celeste Thompson, a 20-year sales executive. I am unique because of my ability to meet and exceed sales quotas by being an "antisales“ person, and also because of my goofy but very likeable and earnest personality that gets me noticed. I am here to find a new career in sales management in the healthcare industry.

  9. Sample branding statements • My name is Joanne Filwith, an active, civic-minded stay-at-home mom to 2 beautiful boys. I am unique because I speak Spanish and grew up in a multilingual family. I am here to learn more about poverty issues in Birmingham Alabama and to recruit members for my action committee with the Junior League.

  10. Publicize your brand • Get headshot made first • Buy a web domain of your name (i.e., www.phyllisneill.com) • Get engaged in social media: LinkedIn, Facebook, Twitter, niche social sites. • Start a blog • Write an article

  11. Publicize your brand

  12. Relationship marketing:Educate and inform

  13. Maintain your brand • Choose sites on which to engage: • Utilize popular sites • Utilize niche industry sites • Establish goals for time spent • Establish a weekly schedule for participating online

  14. Linkedin tips • Thoroughly build out your profile • Send Linkedin invites to as many former co-workers as possible • Every time you meet someone new, add them to Linkedin. • Post relevant articles for your network to enjoy • Specialties: keywords • “Linkedin Lunches”

  15. Twitter tips • Tweet and retweet interesting articles • Develop custom searches for your keywords and your geography • Tweet links to interesting articles having to do with your preferred line of business • Engage with people in your geography

  16. Twitter tips • Tweet and retweet interesting articles • Develop custom searches for your keywords and your geography • Tweet links to interesting articles having to do with your preferred line of business • Engage with people in your geography

  17. Get our eBooks

More Related