Personal Branding. Brother Clark Brantley Facilitator. Agenda. Norms Introduction Review Personal Branding Quotes Define Personal Branding Discuss 7 Steps to Building Your Personal Brand. Closing Statement. NORMS. Be Open Treat others with RESPECT Honor Confidentiality Listen Actively
Brother Clark Brantley
“Your brand is what people say about you when you are not in the room.”
“Life isn’t about finding yourself. Life is about creating yourself.”
“To many people overvalue what they are not and undervalue what they are.”
“Be Yourself, Everyone else is already taken.”
Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers, and build self-confidence.
Value Proposition: What do you stand for?
Differentiation: What makes you stand out?
Marketability: What makes you compelling?
Vision – a thought, concept, or object formed by the imagination
Purpose – an object to be reached; a target; an aim; a goal
Values – a principle, standard, or quality considered worthwhile or desirable
Passions - a strong feeling or emotion
Vision & Purpose: Before clearly defining your brand, look externally at the bigger picture of your vision for the world, and then internally, at how you might help the world realize your vision.
Values & Passions:You have to know yourself and what you want and need before you can move forward. Your belief system and operating principles are at the core of determining whether an opportunity in front of you will be a good fit for you. If the passions that drive you aren’t met, you probably won’t be happy.
S - What are your strengths in living your brand (are you thinking, speaking, acting on-brand).
W - Where are your weaknesses in living your brand (what could you be better at doing).
O - Where are there opportunities to live your brand more or better?
T - Are there threats to living your brand? (What might be a concern now or in the future to you and your brand).