1 / 7

The Power of PR

The Power of PR. Amanda Horn, account director @ tebohorn. @ theabbiagency. What is News?. How do you pitch. Define your strategy Start with the story Do your research Know your audience Pitch creatively What makes you unique? Right pitch, right reporter. PR + Content Marketing.

chick
Download Presentation

The Power of PR

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. The Power of PR Amanda Horn, account director @tebohorn @theabbiagency

  2. What is News?

  3. How do you pitch • Define your strategy • Start with the story • Do your research • Know your audience • Pitch creatively • What makes you unique? • Right pitch, right reporter

  4. PR + Content Marketing • Content is King • E-books • Expert Columns • Blog Posts • Infographics • PR and Content Marketing • Expert Positioning • Offer Value • Data-driven • Infographics

  5. You are an expert

  6. Going National

  7. Why does it matter? • A placement on the Wall Street Journal website generated 40 referrals to Black Rock Mud’s website. • An industry pub placement generated a lead for a client that resulted in a $110,000 sale

More Related