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Social Media PR to the Power of 7-Squared

A 101 on social media PR prepared for a November 15th 2007 PR News Digital webinar - 7 principles for successful blogger outreach 7 social media tools that can help you get the job done. An annoted version, along with links to other resources can be found on my blog - at the url on the last slide.

gregverdino
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Social Media PR to the Power of 7-Squared

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  1. social media to the power of 7 social media to the power of 72 greg verdino | greg@crayonville.com | www.crayonville.com | gregverdino.typepad.com

  2. principles for successful influencer principles for successful influencer outreach outreach

  3. 1. 1. look, listen and learn look, listen and learn

  4. 2. 2. right matters more than might right matters more than might

  5. 3. 3. join my community join my community

  6. 4. 4. my mailbox isn’t your newswire my mailbox isn’t your newswire

  7. 5. 5. bloggers are not journalists bloggers are not journalists

  8. 6. 6. what’s in it for me? what’s in it for me?

  9. 7. 7. commitment, not campaigns commitment, not campaigns

  10. tools for integrated tools for integrated social media marketing social media marketing

  11. 1. 1. social media press release social media press release

  12. social media press release social media press release, cont’d http://www.shiftcomm.com/downloads/smprtemplate.pdf

  13. 2. 2. del.icio.us linkroll del.icio.us linkroll

  14. 3. 3. social network hub social network hub

  15. 4. 4. flickr photostream flickr photostream

  16. 5. 5. youtube channel youtube channel

  17. 6. 6. suggested tag taxonomy suggested tag taxonomy

  18. 7. 7. rss everywhere rss everywhere

  19. questions? questions? you can find more resources at: you can find more resources at: gregverdino.typepad.com/greg_verdinos_blog/2007/11/smpr-to-the-pow.html gregverdino.typepad.com/greg_verdinos_blog/2007/11/smpr-to-the-pow.html greg verdino | greg@crayonville.com | www.crayonville.com | gregverdino.typepad.com

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