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The Power of
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  1. The Power of

  2. The consumer ’s world is made with brands... Thanks to the way they are expressed, they bring different kind of feeling What do brands express in an optical shop ? - Frames brands. - Lenses brands.

  3. So many brands with strong images and high awareness...

  4. So many universes... Fashion Luxury Performance Etc... Etc... Etc...

  5. Many lenses brands ?

  6. Few worldwide lenses brands. • Most lenses brands are known only by opticians. • The consumer is not generaly involved in the lenses choice • The brand is generaly invisible on the product • Lens brand universes are poor or limited

  7. Nikon, from camera to optical lenses. High-tech technology zoom lenses and their occular perfection at the service of ametropes. Nikon-camera awareness boosts Nikon-Optic awareness... ...and developes sales figures...worldwide.

  8. 1917 Established Nippon Kogaku • Three of Japan ’s leading optical manufacturers were merged • 1917-1945 Products of Nippon Kogaku < prizm binoculer> < microscope> < military optical productions> < camera lenses> • 1945 World War 2 ended - Nippon Kogaku shifted to produce binoculars, photographic and eyeglass lenses <peace productions> • 1946 First eyeglass lens « POINTAR » marketed

  9. 1948 First camera from Nippon Kogaku k.k. This small-sized camera had been designed with the tentative name of "Nikorette," based on the abbreviation of Nippon Kogaku ("Nikko") and adding "ette" to indicate "small-size.” However, the prevailing opinion was that it was a weak product name, and upon subsequent review it was agreed that "Nikon" would be the formal name. The name was based on "Nikko," adding "N" at the end to make it sound better.

  10. “Nikon” record the exploration • NASA “APOLO PLAN” • NASA choose “Nikon” camera for their space travel from • APOLO 11 to 17th. Severe requests for the temperature, • humidity, vibration & shock resistance at the launch. • The Antarctic exploration • Variable Nikon Products were adopted for The Japanese • Antarctic explorers from 1956. • “Nikon F3”, “Nikon FT”, “Nikonos”, • “Nikomat FS”, Microscopes, Binoculers • All Nikon products are working well at a • place of severe cold, below -60 C.

  11. 1946 mineral glass “POINTAR” • 1965 “POINTAR Coat” • 1968 Nikon first Bi- Focal lens • 1969 Nikon first mineral photochromic lens • 1976 Nikon first plastic lens “ORMA 70” • 1978 Nikon first PAL “Nikon Ultra View” • 1984 Nikon “Hard Clear Coat” • 1988 Nikon designed first PAL “ SV 18mm & 14mm” • Nikon first aspheric lens 1.6 - AS • 1993 Nikon “Presio 14mm & 16mm” • 1992 UHI 1.67 AS • 2000 Nikon Essilor Joint Venture • 2001 UHI 1.74 AS and Presio i-13 & 15

  12. Nikon has a strong consumer awareness Nikon is one of the strongestbrand name in the world. The Nikon name instantly strikes your customer. • 70 to 90% of the advanced nation’s population knows the Nikon name. 100 90 80 70 60 50 40 30 20 10 0 JAPAN UK FCE USA Australia S’pore Malaysia Nikon end consumer brand awareness in %

  13. Why Nikon Lens? • Strong Consumer brand awareness • 85 years brilliant experience for Optical business • Accurate Controlling devices in the R&D process for all astigmatism, power, curve, coma, distortion, etc • High precision Optics --- Camera, Special Astronomical Telescopes, Steppers, Zoom lens, industrial microscope, and Ophthalmic Lens