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Social Media Marketing

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Social Media Marketing

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  1. Social MediaMarketing SMM

  2. Social MediaMarketing • Social media marketing (SMM) is the use of social media websites and social networks to market a company’s products andservices.” • But this definition is missing somethingreally • important. Let’s make it more simple andclear: • “Social media marketing is the process of creating tailored content for each social media platform to drive engagement and promote yourbusiness.” • Social media marketing is all about connecting with your audience or customers and helping them understand your brand better. It is incredibly beneficial to your businessgrowth.

  3. Types ofSMM • Facebook. • Instagram. • Twitter. • Pinterest. • LinkedIn. • Snapchat.

  4. Importance • Take a look at these stats from Oberlo to have a feel of why having a sound social media marketing strategy is imperative to business success in 2020 andbeyond: • 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends andfamily. • 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. • Facebook alone has over 2.7 billion monthly active users.

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