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Control Costs Campaign: Empowering Enterprises with Microsoft Solutions

The 'Control Costs' campaign targets Enterprise and Upper Mid-Market CEOs, CFOs, CIOs, IT Pros, and ITDMs to showcase Microsoft's Enterprise Solutions for cost management. The campaign focuses on the value proposition of Microsoft solutions in controlling costs and features a creative approach addressing CFOs' business dilemma on IT investments saving money. Through lead generation and PR coverage, the campaign aims to engage partners and generate interest. Marketing efforts include print ads in leading publications, digital advertising across various platforms, a campaign website, TVC, and marketing collaterals. Interested parties can generate leads by using the 'Locate a Partner' application, which allows selecting a partner and submitting a request. For more information and assistance, users can contact ctrlcp@microsoft.com. 8 Relevant

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Control Costs Campaign: Empowering Enterprises with Microsoft Solutions

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  1. ‘Control Costs‘ CampaignPartner Readiness

  2. Campaign Overview What is ‘Control Costs’ Campaign? Target Segment Target Audience Target Audience A campaign that communicates the value proposition of Enterprise Solutions from Microsoft to Control Costs Enterprise, Upper Mid Market CEOs, CFOs, CIOs (IT Pros & ITDMs) Partners • Network support and managed services • Network support and managed services Creative Approach : CFOs Business Dilemma - How can an investment in IT in this time SAVE MONEY?

  3. Ten Enterprise Solutions from Microsoft to Control Costs

  4. Partner Benefits & Commitments

  5. Lead generation through marketing efforts

  6. PR coverage - Top Stories

  7. Campaign Website (www.controlcosts.com)

  8. Print Ads • Business Today • CIO • India Today • Economic Times • Outlook Business • Outlook • CFO Asia • CTO Forum • HBR • Economist • Dataquest • Northern Business Review

  9. Digital Advertising • BusinessWorld.in • Business Today • CIO • CXOToday • LiveMint • Economic Times • Linkedin • BBC • Outlook Business • Outlook Online • CFO Asia • Google • Bloomberg • Web 18 (Money Control)

  10. TVC

  11. Marketing collaterals

  12. Pitch card-Partner Readiness

  13. Back CIO Brochure Front

  14. CFO Tool Kit

  15. Online presence (leads)

  16. Leads generated through Locate a Partner Application • HOW DOES IT WORK? • Customer Selects competency • Selects Partner • Submits request • Customer fills in contact details in a Preformatted Outlook mail template (To- Partner email id, CC – controlcp@microsoft.com)

  17. Thank You • Need more information & help email : ctrlcp@microsoft.com

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