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‘Control Costs‘ Campaign Partner Readiness

‘Control Costs‘ Campaign Partner Readiness. Campaign Overview. What is ‘Control Costs’ Campaign?. Target Segment. Target Audience. Target Audience. A campaign that communicates the value proposition of Enterprise Solutions from Microsoft to Control Costs. Enterprise, Upper Mid Market.

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‘Control Costs‘ Campaign Partner Readiness

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  1. ‘Control Costs‘ CampaignPartner Readiness

  2. Campaign Overview What is ‘Control Costs’ Campaign? Target Segment Target Audience Target Audience A campaign that communicates the value proposition of Enterprise Solutions from Microsoft to Control Costs Enterprise, Upper Mid Market CEOs, CFOs, CIOs (IT Pros & ITDMs) Partners • Network support and managed services • Network support and managed services Creative Approach : CFOs Business Dilemma - How can an investment in IT in this time SAVE MONEY?

  3. Ten Enterprise Solutions from Microsoft to Control Costs

  4. Partner Benefits & Commitments

  5. Lead generation through marketing efforts

  6. PR coverage - Top Stories

  7. Campaign Website (www.controlcosts.com)

  8. Print Ads • Business Today • CIO • India Today • Economic Times • Outlook Business • Outlook • CFO Asia • CTO Forum • HBR • Economist • Dataquest • Northern Business Review

  9. Digital Advertising • BusinessWorld.in • Business Today • CIO • CXOToday • LiveMint • Economic Times • Linkedin • BBC • Outlook Business • Outlook Online • CFO Asia • Google • Bloomberg • Web 18 (Money Control)

  10. TVC

  11. Marketing collaterals

  12. Pitch card-Partner Readiness

  13. Back CIO Brochure Front

  14. CFO Tool Kit

  15. Online presence (leads)

  16. Leads generated through Locate a Partner Application • HOW DOES IT WORK? • Customer Selects competency • Selects Partner • Submits request • Customer fills in contact details in a Preformatted Outlook mail template (To- Partner email id, CC – controlcp@microsoft.com)

  17. Thank You • Need more information & help email : ctrlcp@microsoft.com

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